ReelSEO Posts from August, 2011

Federal Judge Slaps Down DVD Streaming Service Zediva With Injunction

Federal Judge Slaps Down DVD Streaming Service Zediva With Injunction

I KNEW I should have used my lingering Zediva credits! Apparently, a federal judge by the name of John F. Walter has slapped down Zediva (remember, the Netflix competitor that lets you rent a DVD and player and stream movies from that player via Internet) with an ...

The Problem With YouTube? Marketers Need a New Playbook

The Problem With YouTube? Marketers Need a New Playbook

In the recent MediaPost article by Ashkan Karbasfrooshan "Content Owners May Have To Diversify Away From YouTube To Win, the author writes, "I have no idea if YouTube will help me grow my business or force me to grow despite it." I've outlined what appear to ...

The Week's Best Viral Videos & Marketing Lessons - Windshields & Sinatra

The Weeks Best Viral Videos & Marketing Lessons   Windshields & Sinatra

This week was a big one in terms of national news events in the U.S., most notably with the debt-deal in Congress. There were a lot of big stories in online video as well, like the new YouTube Reactions system, Vimeo Pro accounts announced, and ...

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu is following Netflix's lead again, and has announced that they will begin creating their own original content. You might remember that Netflix outbid all the major television networks for the rights to House of Cards, which will star Kevin Spacey and represent the company's ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

Social Video Marketing Exercises & Tips From A Personal Trainer

Social Video Marketing Exercises & Tips From A Personal Trainer

I interviewed Mandy Swift, a self-dubbed "online marketing personal trainer" about the benefits of developing a fitness plan for one's online marketing and social video activities that helps build business success, professional growth, and overall personal health and well-being.

Updated YouTube Reactions System For Audience Feedback

Updated YouTube Reactions System For Audience Feedback

You might remember several weeks ago when I wrote about how YouTube was testing "reaction" buttons like omg, fail, epic, and lol. You might not remember it, though, because it went away pretty quickly--I didn't see a lot of widespread praise for the feature, and ...

UK To Extend Copyright Exemption To Parody & Personal Digital Use Copies

UK To Extend Copyright Exemption To Parody & Personal Digital Use Copies

Holy end-around Batman! The UK appears to be on the verge of giving the OK for people to ignore the MPAA and RIAA and allow consumers to begin ripping their CDs and DVDs for personal, digital use. The recommendations also include extending the copyright exemption ...

Vimeo Courting Businesses With New Vimeo Pro Accounts

Vimeo Courting Businesses With New Vimeo Pro Accounts

While Vimeo is a great deal smaller than YouTube (and really, who isn't?), there is a growing and thriving community of users there. But one group that has long been shut out of the Vimeo experience is businesses and brands. This week, the company announced the ...

TomTom Has Found A Formula For Branded Social Video Success

TomTom Has Found A Formula For Branded Social Video Success

TomTom is a fairly well-known brand name. They're one of the major competitors in the GPS market space, along with Garmin, Magellan, and a few others. However, TomTom has something the other GPS brands don't: a great track record of branded social video and viral ...