ReelSEO Posts from April, 2011

Best Branded Viral Video Marketing Ad: Apple's New iPad Ad is Awesome

Best Branded Viral Video Marketing Ad: Apples New iPad Ad is Awesome

Apple has a pretty good history of creating memorable and popular commercials. It dates back to their now-infamous 1984 ad, and continues through to the "I'm a Mac, I'm a PC" ads from a few years ago. But lately, I've been a little burned out ...

SpotXchange Nabs IAB Certification for Video Advertising

SpotXchange Nabs IAB Certification for Video Advertising

You Otto know by now, SpotXchange is on the rise. To help prove that point, they were among one of the first ad networks to nail down an IAB Quality Assurance Guidelines (QAG) certification. It's a self-certification process and training program that lets clients know ...

How do Teenagers Perceive Online Video?

How do Teenagers Perceive Online Video?

Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring ...

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to ...

Exercise Your Online Video Rights: Vote for The Next Big YouTube Star

Exercise Your Online Video Rights: Vote for The Next Big YouTube Star

Two of YouTube's biggest new initiatives--Creator Institute & Next Up--are moving on to the next stage. Creator Institute is an honest-to-goodness college course in making & marketing better videos, and Next Up is a contest for partners to compete for a prize of $35,000 and ...

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Cable has an iPad app. Through that app you are able to stream channels that you would have in your cable package if you were one of their 15 million subscribers. However, they took some flak from major studios when they did that ...

Monday Morning Grindhouse: Weekend Viral Video Marketing Clips To Start Your Week

Monday Morning Grindhouse: Weekend Viral Video Marketing Clips To Start Your Week

Last weekend, an illness kept me cooped up in the house, and I ended up spending it watching emerging viral videos. That led to a Monday round up article to start your week with the weekend's most buzzed-about videos. Which was, apparently, much enjoyed. So ...

Google Android Takes Top Smartphone Operating System Spot, 33% of Market

Google Android Takes Top Smartphone Operating System Spot, 33% of Market

Google Android's expansion in the US smartphone market is continuing to grow as the three month comScore average, ending Febraury 2011, showed that 33% of smartphone users are using Android, up seven percent from 26% during the previous three months ended November 2010. This is ...

Who is JW? A Documentary of an Online Video Superhero

Who is JW? A Documentary of an Online Video Superhero

Jeroen "JW" Wijering is an online video pioneer, Chief Digital Architect of LongTail Video and the creator of the Internet's most popular and ubiquitous media players, the JW Players, which have generated millions of downloads since their launch in 2005.

The Week's Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

This technically marks the second viral video round up article of the week, since I also wrote a Monday Morning Grindhouse post as well. And if you enjoyed that... the good news is that it looks like I'll be continuing that as a regular series ...