ReelSEO Posts from April, 2011

Innovid Puts Social Network Interactivity in Pre-Roll Video Ads

Innovid Puts Social Network Interactivity in Pre Roll Video Ads

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope ...

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since "Love Wins" was released on March 15th it has already skyrocketed to #6 in Amazon's best sellers, with much buzz about it before the book was even released. A ...

When Live Streaming Video Goes Viral: A Bald Eagle Case Study

When Live Streaming Video Goes Viral: A Bald Eagle Case Study

The Truman Show is one of my favorite movies. It examined the possible future where every moment of a man's life might be broadcast on television for the world to see (EdTV, a similarly-premised movie, came out the same year). A few years ago, Justin.tv ...

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run ...

Five Tips for Creating Product Review Videos that Wow

Five Tips for Creating Product Review Videos that Wow

Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair ...

YouTube Overhauls Search Options System, Now Called Filter & Explore

YouTube Overhauls Search Options System, Now Called Filter & Explore

I've complained plenty of times about how tough it can be to find a video on YouTube using the "search" or "browse" function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth ...

Best Branded Viral Video Marketing Ad: Apple's New iPad Ad is Awesome

Best Branded Viral Video Marketing Ad: Apples New iPad Ad is Awesome

Apple has a pretty good history of creating memorable and popular commercials. It dates back to their now-infamous 1984 ad, and continues through to the "I'm a Mac, I'm a PC" ads from a few years ago. But lately, I've been a little burned out ...

SpotXchange Nabs IAB Certification for Video Advertising

SpotXchange Nabs IAB Certification for Video Advertising

You Otto know by now, SpotXchange is on the rise. To help prove that point, they were among one of the first ad networks to nail down an IAB Quality Assurance Guidelines (QAG) certification. It's a self-certification process and training program that lets clients know ...

How do Teenagers Perceive Online Video?

How do Teenagers Perceive Online Video?

Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring ...

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to ...

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