ReelSEO Posts from April, 2011

Pepsi Shows Us The Wrong Way To Fake A Viral Video

Pepsi Shows Us The Wrong Way To Fake A Viral Video

One of the most popular ways for brands to reach huge audiences with online video is to create a clip that begs the question, "Was that real or fake?" When an event in a video is so amazing and so unbelievable that audiences aren't sure ...

How to License Online Video & Protect your Ownership: Legal Video Tips

How to License Online Video & Protect your Ownership: Legal Video Tips

In Part 2 of my 2-part interview with entertainment and media lawyer Gordon P. Firemark, he shares with us about how to get and give proper permissions and licensing for online videos, as well as how to have your attorney negotiate deals and draft contracts ...

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

I interviewed Entertainment Lawyer Gordon Firemark, producer and host of Entertainment Law Update, and author of "The Podcast, Blog, and New Media Producer's Legal Survival Guide." In Part 1 of our 2-part Interview, Gordon shares with me some of the more important legal issues today ...

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's ...

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

The Online Video Weekly News Reel - Opening Week Edition

The Online Video Weekly News Reel   Opening Week Edition

Opening week in the MLB has wrapped up and I have to say, MLB.tv is doing a fantastic job so far. I bought a one-month to cover the gap between the beginning of the season and my return to America. Why am I telling you? ...

Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality

Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality

Time Warner, who I wrote about earlier in the week when they hit a snag with their TWCableTV iPad App, has sought a legal judgment on the matter. The Southern District of New York was petitioned by the cable operator about the legality of the ...

Blogworld & New Media Expo 2011 New York Is Fast Approaching

Blogworld & New Media Expo 2011 New York Is Fast Approaching

It seems like only a few weeks ago Blogworld Las Vegas was going on, and I was home with pneumonia instead of hanging with new media people at the after parties. But in truth, that was more than five months ago. So it should come ...

YouTube Officially Announces Live Streaming Video Service

YouTube Officially Announces Live Streaming Video Service

After months (and years?) of speculation from all kinds of bloggers and media members, we finally have an official answer to the question of whether YouTube will ever get into the live-streaming video game: they will. YouTube today announced YouTube Live, which "will integrate live ...

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