ReelSEO Posts from April, 2011

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

I interviewed Entertainment Lawyer Gordon Firemark, producer and host of Entertainment Law Update, and author of "The Podcast, Blog, and New Media Producer's Legal Survival Guide." In Part 1 of our 2-part Interview, Gordon shares with me some of the more important legal issues today …

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's …

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality

Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality

Time Warner, who I wrote about earlier in the week when they hit a snag with their TWCableTV iPad App, has sought a legal judgment on the matter. The Southern District of New York was petitioned by the cable operator about the legality of the …

Blogworld & New Media Expo 2011 New York Is Fast Approaching

Blogworld & New Media Expo 2011 New York Is Fast Approaching

It seems like only a few weeks ago Blogworld Las Vegas was going on, and I was home with pneumonia instead of hanging with new media people at the after parties. But in truth, that was more than five months ago. So it should come …

YouTube Officially Announces Live Streaming Video Service

YouTube Officially Announces Live Streaming Video Service

After months (and years?) of speculation from all kinds of bloggers and media members, we finally have an official answer to the question of whether YouTube will ever get into the live-streaming video game: they will. YouTube today announced YouTube Live, which "will integrate live …

DiSH Buys Blockbuster to Compete with Netflix, Best Buy and Amazon?

DiSH Buys Blockbuster to Compete with Netflix, Best Buy and Amazon?

The premium online video sector is going to heat up as DiSH Network was given the nod in the recent Blockbuster auction and the U.S. Bankruptcy Court for the Southern District of New York approved the deal. DISH's offer of $320.6 million was selected as …

The Week’s Best Viral Videos & Marketing Lessons – Unique Perspectives

The Weeks Best Viral Videos & Marketing Lessons   Unique Perspectives

The content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about. This week… I had over 60. So …

YouTube Will Fund Their Own Original Content Channels With $100 Million

YouTube Will Fund Their Own Original Content Channels With $100 Million

According to the Wall Street Journal, YouTube is in the midst of a major overhaul that is aimed at positioning the site as a leading content provider for the Internet television age. The company will dramatically alter their home page to feature professional content–and will …

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