ReelSEO Posts from April, 2011

YouTube Gets Serious About Copyright Violation Education, Revamps Help Center

YouTube Gets Serious About Copyright Violation Education, Revamps Help Center

YouTube has been pretty good about fighting copyright violations. At least, I think so. They've worked hard to remove videos containing unauthorized clips, and they created ContentID to go an extra step in scoping out violations on behalf of certain partners. They even ban user ...

Tubemogul Revamps Look, Opens Self-Serve Video Ad Platform

Tubemogul Revamps Look, Opens Self Serve Video Ad Platform

Remember when I said real-time video ad buying was the future. It seems that Tubemogul agrees as they've just opened a self-serve, real-time video Ad purchasing system. Damn, I love it when a plan comes together. Now they're not the only one, but they're the ...

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

E Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some ...

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is ...

College Bans YouTube Education Seminar: Evan Emory Fallout in Muskegon County

College Bans YouTube Education Seminar: Evan Emory Fallout in Muskegon County

Muskegon Community College appear to have put a lockdown on all campus events with any relation to their former student, Evan Emory, who today started his 60-day jail sentence for posting a video on YouTube. My efforts along with local residents to schedule an educational ...

Mortal Combat Viral Hit Demonstrates Bright Future for Web TV Series

Mortal Combat Viral Hit Demonstrates Bright Future for Web TV Series

Web series have been around for a while now, but for the most part, they've yet to reach the same level of esteem among audiences as their television counterparts. But as Internet-connected televisions and other devices continue to rise in popularity, the worlds of the ...

Relax, People, Bing Isn't Overtaking Google Anytime Soon

Relax, People, Bing Isnt Overtaking Google Anytime Soon

New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about ...

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

Social video marketing isn't only about creating entirely positive new experiences for customers. Sometimes it involves demonstrating responsibility when you make mistakes, and how you make amends. I feature some video apology examples of Domino's Pizza from both their national headquarters and a local franchisee ...

NVIDIA Gives Websites Ability to Stream 3D Video with Silverlight Plug-in

NVIDIA Gives Websites Ability to Stream 3D Video with Silverlight Plug in

Holy BA...ZOOKAS! NVIDIA dropped me a note today, oddly at GDN and not ReelSEO, to tell us that they now can help you stream 3D on the web. Hot diggity, that would be cool, if I were really interested in 3D video (which I'm not ...

Why You Should Consider Online Games as a Video Marketing Channel

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

Pepsi Shows Us The Wrong Way To Fake A Viral Video

Pepsi Shows Us The Wrong Way To Fake A Viral Video

One of the most popular ways for brands to reach huge audiences with online video is to create a clip that begs the question, "Was that real or fake?" When an event in a video is so amazing and so unbelievable that audiences aren't sure ...

How to License Online Video & Protect your Ownership: Legal Video Tips

How to License Online Video & Protect your Ownership: Legal Video Tips

In Part 2 of my 2-part interview with entertainment and media lawyer Gordon P. Firemark, he shares with us about how to get and give proper permissions and licensing for online videos, as well as how to have your attorney negotiate deals and draft contracts ...

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

I interviewed Entertainment Lawyer Gordon Firemark, producer and host of Entertainment Law Update, and author of "The Podcast, Blog, and New Media Producer's Legal Survival Guide." In Part 1 of our 2-part Interview, Gordon shares with me some of the more important legal issues today ...

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's ...

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works ...