ReelSEO Posts from April, 2011

Live Streaming Video Is Growing By Leaps & Bounds

Live Streaming Video Is Growing By Leaps & Bounds

Online video is incredibly popular, and owes a good deal of that popularity to its on-demand nature---users can watch what they want, when they want. However, there's a growing market for the exact opposite type of video content: live streaming. Live streaming video is maturing ...

Video On Demand Throw Down: DiSH vs. DirecTV vs. Netflix

Video On Demand Throw Down: DiSH vs. DirecTV vs. Netflix

Netflix just got poked recently by Michael Pachter at Wedbush Securities who said that investors should be wary as the company's costs will continue to climb, but he's failed to grasp their plan I think. DiSH just hooked a really big, 1,800-title fish and DirecTV ...

YouTube to Launch Major New Movies-On-Demand Service?

YouTube to Launch Major New Movies On Demand Service?

There are rumors swirling that YouTube is about to roll out a new movie streaming service sometime this week. Media outlets such as Engadget are quoting The Wrap, which claims to have insider sources---anonymous, of course---suggesting that the video giant has finally wrapped up deals with all ...

Yahoo! Buys IntoNow, Getting Into Interactive TV or Back Into Online Video?

Yahoo! Buys IntoNow, Getting Into Interactive TV or Back Into Online Video?

Just last week I wrote about IntoNow's tech and how it's being used by Pepsi and said that it could be a sort of stepping stone to bring the masses to the interactivity of Internet TV. Yahoo! must have read my article because this week, ...

Can I Make Up Stories About Celebrities in My Web Marketing Videos?

Can I Make Up Stories About Celebrities in My Web Marketing Videos?

What if your idea for a marketing video involved creating a fictional character, telling fictitious stories, about real people? Could you be opening yourself up to a lawsuit, even if the purpose is to be entertaining and humorous? We had one of our own followers ...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party

Best Viral Video Marketing Campaign: Second Baptist Church of Houstons Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second ...

Nielsen Reports Majority of Online Video Viewers are Women

Nielsen Reports Majority of Online Video Viewers are Women

Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are...female. That sort of flies in the face of what we have been ...

After User Backlash, Google Video Gets Temporary Reprieve

After User Backlash, Google Video Gets Temporary Reprieve

Last week Google announced that they were shutting down Google Video and that users had until April 29th (this coming Friday) to download their content if they wanted to keep it. I think I joked to Mark at the time, that, "if there are any ...

Legal Guide to Online Video : What Web Video Publishers Need to Know

Legal Guide to Online Video : What Web Video Publishers Need to Know

I interviewed David Michail, an attorney specializing in media, entertainment, and technology law. David talks with me about some of the important legal issues today for video marketers publishing on YouTube and online video in user-generated content, copyright, defamation, trademark, and otherwise objectionable material.

The Week's Best Viral Videos & Marketing Lessons - Tornadoes, Cats, & Cellos

The Weeks Best Viral Videos & Marketing Lessons   Tornadoes, Cats, & Cellos

Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what ...