ReelSEO Posts from April, 2011

Can I Make Up Stories About Celebrities in My Web Marketing Videos?

What if your idea for a marketing video involved creating a fictional character, telling fictitious stories, about real people? Could you be opening yourself up to a lawsuit, even if the purpose is to be entertaining and humorous? We had one of our own followers ...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second ...

Nielsen Reports Majority of Online Video Viewers are Women

Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are...female. That sort of flies in the face of what we have been ...

After User Backlash, Google Video Gets Temporary Reprieve

Last week Google announced that they were shutting down Google Video and that users had until April 29th (this coming Friday) to download their content if they wanted to keep it. I think I joked to Mark at the time, that, "if there are any ...

Online Video Weekly News Reel - B-Easter Boys Edition

For the Catholics in the audience, Happy Easter, for the zombie lovers, Happy Zombie Jesus Day, for everyone else Happy Oestre, Ostare, Ostara, Ostern, Eostra, Eostre, Eostur, Eastra, Eastur, Austron and Ausos. It was a slow week in some parts of the world as Friday ...

Legal Guide to Online Video : What Web Video Publishers Need to Know

I interviewed David Michail, an attorney specializing in media, entertainment, and technology law. David talks with me about some of the important legal issues today for video marketers publishing on YouTube and online video in user-generated content, copyright, defamation, trademark, and otherwise objectionable material.

The Week's Best Viral Videos & Marketing Lessons - Tornadoes, Cats, & Cellos

Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what ...

YouTube WebM Transcoding Complete for 30% of Videos Which Make up 99% of Views

Some sites are reporting that WebM is the most used format at YouTube, but that's not exactly what the blog post says. It says that they have finished transcoding the most viewed videos to WebM and all new uploads are automatically transcoded to it. It's ...

TED 2012 Soliciting Video Auditions For Innovative Conference Speakers

TED is all about big ideas. Conference talks cover a wide spectrum of topics and styles, and have historically been given by some of the world's most well-known personalities and brightest thinkers like Bill Gates or Al Gore. If there's a negative blip on TED's ...

TV Ads Get Interaction with IntoNow iOS App: Stepping Stone to Widespread Internet-TV Adoption?

This isn't online video but it's an interesting evolution for standard TV advertising and a way for them to incorporate some interactivity, which, as we all know, is what makes online video so awesomely cool, right? Well brands who advertise on television might finally be ...

Best Viral Video Ad Campaign - Playable Super 8 Trailer In Portal 2

If you're even tangentially related to the world of video games, if you play them, or know someone who does, you're probably aware that a major new title, called Portal 2, was released this week from Valve. It's a puzzle/adventure game that requires players to ...

Reel Trend Watch: Video Games Tying into Online Video - Lights, Camera, Game On!

There have been some big announcements about games tying directly into sites like YouTube lately. At first I didn't think it was much of an interest piece here. But then I thought about it and realized, when I got another announcement today, that this was ...

Is Apple Building Their Own YouTube Competitor (iVideo)?

Steve Rosenbaum, the CEO of Magnify.net and the author of Curation Nation, has an interesting editorial piece over at The Huffington Post today where he suggests an intriguing new service might be in the works at Apple: a YouTube killer. He cites several pieces of ...

Billboards & Death Threats - The Strange Saga Of Rebecca Black Continues

By now almost everyone has heard of Rebecca Black, even if they're not one of the 111 million who have seen her video, "Friday." Most people have already formed a fairly solid opinion of the girl and her music. And while we continue to struggle ...

30% of Homes Have Internet Connected TV Reports Leichtman, But Research Seems Shaky

Just about one in three homes in the US (really three in ten) have been found to have a TV that is connected to the Internet, whether it be through a game console, Blu-ray player or the TV itself according to a new report from ...