ReelSEO Posts from February, 2011

Does The Recent YouTube Case Indicate A Need for New Criminal Law?

Does The Recent YouTube Case Indicate A Need for New Criminal Law?

I interviewed Amy Adler, New York University law professor and researcher on First Amendment Law, Pornography and Art, and Feminism Jurisprudence; and get her own opinion on the Evan Emory criminal case over a YouTube video. I asked Amy, can a coherent legal argument be …

How to Add Video to LinkedIn’s New Company Profile Feature

How to Add Video to LinkedIns New Company Profile Feature

LinkedIn has now included space to add video on your company services profile "home page" as well as on each individual product or service page. Read my step-by-step how-to tutorial for how easy this is to do yourself, and some of my own special tricks …

“The Chronicles of Rick Roll” To Put Viral Stars On Theater Screens, Fail

The Chronicles of Rick Roll To Put Viral Stars On Theater Screens, Fail

Movie trailers have always been one of the more reliable content varieties for online video. Trailers for even the most average-looking films typically score high view-counts. But the latest trailer making the viral rounds sticks out from the rest like a sore thumb, and that's …

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement—how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Happy Friday everyone. It's been a long week for me, and I'm looking forward to the weekend. Your weekend comes a little early, in the form of the weekly viral video round up. I've got another great collection of clips that went viral this week—each …

Another Video One Bites the Dust, VBrick Acquires Fliqz

Another Video One Bites the Dust, VBrick Acquires Fliqz

News of more consolidation within the online video platform space came earlier this week with the announcement that Emeryville, CA-based Fliqz has been acquired by enterprise IP video pioneer VBrick. In a press release issued on Tuesday, Wallingford, Conn.-based VBrick announced that it has acquired …

DirecTV Heads into Streaming Internet Video, Broadband, LTE

DirecTV Heads into Streaming Internet Video, Broadband, LTE

It seems that DirecTV sees the end of satellite and the continuation of more terrestrial operations. Or they are just trying to expand their offerings. Expanding into a subscription-based premium movie service would put them in direcT competition with Netflix and several other studios who …

SEO Ranking Factors, Trends & Search Predictions for 2011

SEO Ranking Factors, Trends & Search Predictions for 2011

Bruce Clay is a name that should mean at least a little something to you if you're in the search engine optimization business. They are one of the oldest, largest, and most trusted search firms in the world. And they're using their considerable experience and …

Enterprise Business Video Adoption Trends and Hurdles

Enterprise Business Video Adoption Trends and Hurdles

For more than five decades, video has been established as an entertainment medium, a lean-back living room experience. Using it as a critical tool in an enterprise business environment is poorly understood, said Steve Vonder Haar, Research Director of Interactive Media Strategies as he launched …

Online Video Bolsters Television Ad Campaign Performance Says YuMe

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS …

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