Brightcove Embraces HTML5, Passes On Theora Support
Brightcove recently announced that they're on the HTML 5 bandwagon (yah team!) and that they're now offering HTML5 compatibility for their clients. They call HTML5 implementation cost-prohibitive which makes me wonder just how much work it would be to implement it. I think I smell an article idea.
YouTube Applying New UI To All Video Pages
You may remember that YouTube overhauled the video page design back in January and opened it up to the general public on an opt-in basis. As Mark wrote at the time, there were a lot of changes that mostly revolved around cleaning things up and making it more intuitive for users to find the data ...
Goal Setting Is Step #1 In Creating Viral Videos That Convert
I have been thinking a lot about this topic ever since I read about how poor the sales have been for OK Go following the band’s latest viral video hit, the music video for “This Too Shall Pass.” You could argue that their original hit, the video for “Here It Goes Again” (AKA, “the treadmill ...
Interactive and Clickable Video Drives E-Commerce Conversions
Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a video to get more information on it or even to ...
YouTube OgilvyOne Contest Skips Some Very Basic Steps, Will Probably Still Be A Success
There’s an interesting new marketing effort—using YouTube—that the web is buzzing about today: a contest from a global marketing agency named OgilvyOne Worldwide. The contest’s goal? To find the single best salesman on the planet—or saleswoman. The contest is actually called "The Search For The World's Greatest Salesperson." It seems that OgilvyOne was started by ...
A Baker's Dozen List of "HTML5" Video Encoding Tools
These aren't really HTML5 video encoders but they do support the two currently competing encoding/compression formats - H.264 MP4 and Ogg Theora. With that in mind it means you could use them to encode your video to formats that work with the HTML 5 video tag. I have broken this list down into one, the other ...
Oneupmanship, Dopplegangers, and Citizen Newsmen - Viral Video Round Up
Another week, another round of awesome viral video success stories—that’s kind of the beauty of a series like this Viral Video Round Up… there’s always something fresh to talk about coming around the corner. Let’s begin:
Video = Fastest Growing Website Feature for Small Businesses
Indeed, small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising. According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 times as many of them reported having video on their website vs. ...
CBS Testing HTML5 Video Tag for IPad Support
Several sites on the web (The Other Mac Blog, MacRumors) noted that CBS.com had posted some iPad test videos. At first glance you might be confused as they show up in a standard Flash player, but MacRumors did some further digging and uncovered some HTML5 code and WebKit references.
ComScore Says You're Ready for More Ads On Your Video Content
ComScore, generally regarded as the most accurate web metrics firm (or at least the most trusted), has released the findings of a new study that are kind of surprising.
YouTube Kills Real Time Sharing and Expands Rentals Program
Less than a year after launching it, YouTube has put its Realtime Sharing feature to bed… permanently. We most recently wrote about the service when we were covering SynchTube back in January of this year. While there were differences between the two products, SynchTube was the better offering in my opinion.
Apple Wants To Eat Amazon’s Lunch, But Wait, So Does Google!
With Apple's iPad hitting the market in a matter of days, how big an impact will the computer giant's entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon's eBook market share is going to shrink, shrink, shrink over the ...
LiveClicker Launches Interactive HTML5 Video for E-Commerce
When the HTML5 news rains, it pours. Today we have news that video commerce platform provider Liveclicker has released the industry's first HTML5 player supporting interactive video commerce. The player is already live on Onlineshoes.tv for Chrome, Safari, and iPhone users, and is expected to roll out to Firefox as well within a month.
Initial Viewership Numbers for CBS' Online March Madness Broadcast Are Very Impressive
There’s some pretty good evidence coming out today that online viewership of the NCAA March Madness basketball tournament is up from last year—as expected. On just the first day of the tournament, Thursday of last week, there were 3 million unique visitors. CBS was hoping to top 10 million total online viewers for the entire ...
Sequels, Spats, and Going Back To The Well - Viral Video Round Up
In this week’s edition of the Viral Round Up, we have some stellar examples of creativity and humor as catalysts for viral success. I’ve frequently spoken in this column about how difficult it can be to go viral with a boring video. That’s not to say it can’t be done. But it’s rare. This week, ...
