Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/30/2010
It’s time for another Viral Round Up. This week we had a lot of great videos to choose from. Let’s take a look at some of the videos that went viral in the last seven days, and try to break down what make them successful. The Meme That Won’t Die Hitler resurfaced again this week—rather, ...
Videos Sell Products – Even If Users Don’t Actually Watch Them
While adding video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that ...
The IPad and Video - I Want Some of What Apple Is Smoking
ReelSEO isn’t a gadget blog, but it’s staffed with people who are quite familiar with gadgets. The news of the iPad from Apple is everywhere, and I think it’s a topic we can have some valid opinions on. Background: I’m no Apple fanboy. I have no particular problem with Apple, nor any unexplained gravitation toward ...
Web Video Hosting Platforms Comparison Tool - VidCompare
I know that many of our readers are fans of using YouTube as a video hosting platform. While I completely agree that almost everyone should leverage YouTube itself for its massive audience, and while there are clearly some benefits to using YouTube, (mainly - it is free) there are reasons why a business may choose ...
The Impact of 2010's Live Streaming State of The Union Address
As if you were not already aware, tonight’s State of the Union is bound to make history—perhaps more for its presentation and interactivity than for the contents of its message. A few weeks back, I breathlessly raved about how YouTube was going to live stream the landmark court case on California’s Proposition 8—and I was ...
Legal Video Marketing Question: Publicity Rights Vs. Right of Privacy?
In their new legal video marketing series, ReelSEO's Grant Crowell and attorney David M. Adler answers a reader question: "Is it legal for an individual to video record patrons in a restaurant and post it on the Internet?”
10 Things To Test When Optimizing Video for Conversions
Let’s make one thing clear. Video works. The right video solution on your page will increase the number of people that reach your conversion goal. Whoa! Too much jargon? I’ll make it simple. Your site has one main function – to make you money. The way you use your site to make you money is ...
YouTube Movie Rentals In The Works
YouTube recently announced that they would be testing a video rental service via their site. As a "Beta Test," they've partnered with Sundance Film Festival and have five films available. It seems they will be available for rent until the end of the month.
The Future of Television Is International - Report From NATPE
International expansion is going to be vital to the growth of the cable and network TV business over the next several years. At the NATPE conference in Las Vegas, I interviewed Discovery Communications CEO David Zaslav. David talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus ...
AOL Snatches Up Online Video Provider StudioNow for $36.5M
AOL has purchased video production company StudioNow Inc for $36.5 million. We wrote about StudioNow back in the Fall of 2008, when they had just signed a deal to develop videos for CitySearch. This merger/purchase is newsworthy because of the technology that StudioNow had created--as well as for what it might mean for AOL’s ability ...
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010
The viral landscape is a very fluid, breathing sort of thing. That’s why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success. Let’s take a look at what’s gone viral this week in the world of online video, and attempt to pinpoint some of the core ...
YouTube's Video Landing Pages and Player Get Huge Makeover
So YouTube has made some changes. What? You haven't noticed? Well let's go through a quick look at what's new. They have been doing some serious work to rearrange things on the site into a more ergonomic setup. From the simplest of things, like channel subscriptions to more complex things like sharing, embedding and linking. ...
YouTube Embraces HTML 5 Video, Experimentally
YouTube recently stated that they want to help push HTML 5 to the forefront and have begun a more robust experiment to use it on their site. You have to opt-in to beta program in order to see the HTML 5 pages and there are some serious limitations to what it can do right now.
Get Jivox With It - Jivox Launches Web Video Ad Interactivity
Will Smith was close with his 'Get Jiggy with it' hit. Jivox is even closer with their recently announced interactivity elements that can be added to almost any video ad (provided you're using them that is). But how does it work?
CareerBuilder Jumps Into The Web Video Super Bowl Commercial Contest Game
At the risk of pigeonholing myself as “the guy who writes about online video Super Bowl contests,” I’d like to take a moment and tell you about Career Builder’s plans for this year’s big game. Career Builder has a nice, solid history of success with their Super Bowl spots
