11 Predictions for The Online Video Industry In 2010

11 Predictions for The Online Video Industry In 2010Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I'd better jump on the bandwagon with my 2 cents...  Granted, I certainly have some more insightful predictions that I could provide but I figured it's New Year's Eve and we should all be relaxing...  So, here we go:

  1. In 2010, I will create, publish, and market more video for the web than I have in years past.
  2. In 2010, you will create, publish, and market more video for the web than you have in years past.

Perhaps I should provide a few more "real" predictions.

  1. YouTube will state that they are profitable in Q3 or Q4 2010 - I know, a bold prediction to make and I don't have much to back it up, but I did have a vision about it - so... ;-)
  2. Google, Bing and Yahoo will all work out a reliable framework for video publishers to follow in order to have their videos indexed.  At least, I certainly hope that they will.  If they don't come together on this, it would be nice at least if Google would provide some consistency with regard to guidelines for publishers to follow for indexing video.
  3. YouTube will offer automatic transcription and closed captioning for all videos, if they haven't already done so behind the scenes.  If they begin to make it obvious to users as a feature, they will do so with the caveat that the speech-to-text "may not be accurate" - because of course, it isn't, and it is hard to do.  When testing their automatic text transcript/closed captions beta feature, they turned "YouTube" into "you to," which I found comical.
  4. Search engines will continue to advance their methods for crawling flash, and more importantly, for understanding video content beyond textual metadata.  There will be increased usage of closed captioning, speech-to-text recognition, object-recognition, facial recognition, and I believe, crowd-sourced and user-generated temporal metadata creation.
  5. There will be consolidation, acquisition, and ongoing changes to business models for online video hosting and publishing platforms.  CDNs and hosting solutions will need to start offering solutions for video publishing so I believe that we may see some acquisitions there.
  6. HTML5 will be embraced by more and more publishers who are not concerned with copyright protection. Check out my example HTML5 pages here and here (which I'm still working on and plan to write a post about.)  Hopefully, you can see the power and simplicity of using  HTML5 for video.
  7. In-stream video advertising will continue to mature (new formats, new pricing models, IAB standards adopted, etc...) and see massive adoption by a broad range of advertisers, to the point that publishers will have a lack of inventory to meet those demands.
  8. We will see mass adoption, as we have seen already, of live video broadcasting and mobile video.
  9. SMBs will embrace online video marketing as if it were going out of style.

2010 is going to be an incredible year for online video... So, I could go on and on and while I realize that I have provided little in terms of data to back up my predictions, you get the idea, right?  Im excited and Im passionate about this space, and I don't see that dissipating anytime soon.

What are your predictions? Tell us in the comments below and of course, Happy New Year to you all.

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • titanvictory

    Excellent post! Do you see a time when product video's will almost replace static images for internet retailers? and are there any drawbacks on SEO for having to many product videos or is there only upside to adding as many product videos as possible (assuming good quality and best practices of VSEO)?

    Thanks!
    Todd

    • http://www.reelseo.com/ Mark Robertson

      Well, I dont know if they will replace static images - as for me, I still like to look at product images when I am shopping around to see what Im looking at without having to watch a video. However, as soon as I am serious, I do like to watch a video to get more in depth review. So, I think that it has to do with where you are in the shopping funnel. As for SEO, I cant think of any drawbacks with having many videos, in fact, I cant think of any drawbacks for users either - the only thing is that it is going to cost to host and delver video... other than that, I say the more the merrier.

  • http://www.soultravelers3.com soultravelers3

    Love it! Great post!

    Yes, indeed, 2010 will see many changes in video and it will be the hottest year yet! We will definitely be doing more videos this year and so grateful to be a Youtube Partner!

  • http://www.captionworld.co.uk/ Mike

    Great post Mark as usual. Re Closed Captioning some of you may have seen Britain's got Talent with Susan Boyle's Stunning performance of over 84 Million views. It is Closed Captioned. I wonder if this helped push up the view count. Personally I would say yes, as CC has made a big difference to my video viewer counts. I have found search terms used in the Caption File and not contained in the keyword content.
    I think with on line retailers, video may take a while to catch on as they are put off by "what they think" is the high cost of production. This doesn't need to be the case. Video is the way forward in 2010. Oh and a very Happy New Year to you all.

  • http://www.facebook.com/people/Fred-Schumacher/1565431121 Fred Schumacher

    Very interesting article and I bet you´re right with what you say.

    Much success in 2010
    Fred

  • http://www.martinsfarm.com jstratford

    Thanks for the great post that is well written as well as thought out and cohesive. More importantly your predictions are on the bold side, but not without basis. Am trusting that the closed caption functions improve and was delighted that you caught the You Tube "You To" as well. It'll be an improvement if the major search engines have a universal standardization for indexing in place so it'll be more predictable. This is going to be a great year with many more changes in video affecting the users and the SEO methods. There still needs to be a cohesive manner for them to improve local search and more fully utilize geo-targeting and interpreting the results in a more natural and intuitive manner. :) My Two Cents!

    • http://www.reelseo.com/ Mark Robertson

      Love it - thanks for your 2 cents J....

  • http://www.attainresponse.com/markspivey Mark Spivey

    Good predictions.
    I'm predicting tighter integration with email marketing - such as viewing directly within the email page.
    Mobile phone video marketing will begin to catch on as the popularity of the iPhone and similar devices grows.
    Live broadcasting is still to catch on big but it is beginning.
    Price and feature wars for providers?
    Improved encoding and better quality - HD will become more common.

    • http://www.reelseo.com/ Mark Robertson

      Oh - I like yours. Absolutely forgot about those - email marketing and
      video is a good one. Improved encoding and migration to other codecs like
      vp8?

      • http://www.attainresponse.com/markspivey Mark Spivey

        Yes, possibly although FLV will still have its place for a long time to come.

  • http://twitter.com/uswebcentral uswebcentral

    Great post Mark!!!

    • http://www.reelseo.com/ Mark Robertson

      Thanks ;-)

  • http://www.nichewebvideo.com Russell James

    I agree with the enthusiasm that will embrace video as a marketing model but text will still be important part of the conversion mix.

    As an end consumer I know I do not like having the message delivered to me by having to sit through a 10 min video format with no other option to get the message.

    • http://www.reelseo.com/ Mark Robertson

      Totally agree with you Russell. These predictions would have been much
      harder to browse through without text. Video and text certainly should go
      hand in hand ;-)