Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 10/30/2009
Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures). The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral. Learning from those who succeeded before us is the surest way to find our own ...
What To Consider When Shopping for An Online Video Platform
These days the pickins are abundant in the online video platform space, with over 60 pure-play, on-demand online video platform providers (OVPs) offering businesses top-to-bottom video solutions including content ingestion of any format, encoding to multiple formats, storage, content management, monetization, analytics, and playback in customized video players that match and perpetuate your brand via ...
Does FunnyOrDie's YouTube Channel Signal A Shift In Focus?
In a move that is somewhat unexpected, Funny Or Die has announced that they will be launching their own YouTube channel. This comes after years of dismissing the idea that such a move was necessary. In fact, to be honest, Funny Or Die started out as somewhat of a direct competitor to YouTube (emphasis on ...
Is Your Video A Vehicle or A Destination?
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the ...
Screenflow 2.0 Improves Video Editing Features for Screencasting
Grant Crowell's podcast interview with Telestream’s VP of Marketing Barbara Dehart on the new release of Screenflow 2.0 – the screen capturing software used for creating, editing and publishing as video file – on how the new version’s enhancements will provide users with even better “business-quality video” than before.
Brightcove Webcast - Maximizing Video Ad Revenue
I received an email about this upcoming webcast and thought I should share it with you all. Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers' adoption of broadband and the resulting changes in online content, capabilities ...
On The Importance of AB Testing To Measure Landing Page Video ROI
You’re already spending part of your budget on Search Engine Marketing. You’ve done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important in helping you achieve the goals you have set for ...
Original Web Video Series = Success for Retail Shopping
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to ...
Search Engines Are Just Waiting for Your Video Content
Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive. Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the past 6 months. "We are also seeing a tremendous search ...
Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, ...
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 10/25/2009
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success. Let’s look at three of the big viral explosions ...
Find, Bookmark, Watch and Share Your Favorite Videos With PopScreen
Recently I wrote about a new video discovery service, called Jinni, which I’m still using and enjoying. Now comes a similar and somewhat related new service called PopScreen. PopScreen is a video bookmarking service, not unlike Delicious. But it’s a bit more than that too, combining some elements of discovery and sharing that make it ...
Hollywood and The Web - Making The Case for Online Movie Releases
I’d like to talk about something tangentially related to online video but still near and dear to my heart: movies. I love movies. I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie theaters. I then transitioned to a life of online marketing—it ...
Video On Demand Advertising Effectiveness - Media Minute
Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there's something to that logic because VOD on cable TV is an opt-in medium and that means viewers are engaged with the content and often the ads. For all the details on what's working, watch Daisy Whitney's ...
“Fair Use” Legal Update – What Online Video Professionals Should Know
ReelSEO's Grant Crowell interviews intellectual property and new media attorney David Adler about recent developments with the popular case today involving the battle between fair use and copyright protection, and what it can teach online video marketing professionals about detecting and preventing clear-cut copyright violations in web video.
