ReelSEO Posts from October, 2009
Viral Video Round Up – Lessons From This Week’s Viral Successes
Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures). The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral. Learning from those who succeeded before us is the surest way to find our own success.
What to Consider when Shopping for an Online Video Platform
These days the pickins are abundant in the online video platform space, with over 60 pure-play, on-demand online video platform providers (OVPs) offering businesses top-to-bottom video solutions including content ingestion of any format, encoding to multiple formats, storage, content management, monetization, analytics, and playback in customized video players that match and perpetuate your brand via viral features such as email, embed code, permalinks, and posting to your favorite social site.
Does FunnyOrDie’s New YouTube Channel Signal A Shift In Focus?
In a move that is somewhat unexpected, Funny Or Die has announced that they will be launching their own YouTube channel. This comes after years of dismissing the idea that such a move was necessary. In fact, to be honest, Funny Or Die started out as somewhat of a direct competitor to YouTube (emphasis on videos that are funny, obviously).
Is Your Video A Vehicle Or A Destination?
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
Screenflow 2.0 Improves Video Editing Features For Screencasting
Listen to my podcast interview Telestream’s VP of Marketing Barbara Dehart on the new release of Screenflow – the screen capturing software used for creating, editing and publishing as video files. Listen in on how the new version’s enhancements will provide users with even better “business-quality video” than before.
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Brightcove Webcast – Maximizing Video Ad Revenue
I received an email about this upcoming webcast and thought I should share it with you all.
Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers’ adoption of broadband and the resulting changes in online content, capabilities and consumption are all contributing to this rapid growth.
On the Importance of AB Testing to Measure Landing Page Video ROI
You’re already spending part of your budget on Search Engine Marketing. You’ve done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important in helping you achieve the goals you have set for your site, but what else should you be concentrating on?
Original Web Video Series = Success for Retail Shopping
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.
Search Engines are Just Waiting for Your Video Content
Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive. Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the past 6 months.
“We are also seeing a tremendous search value from video now…
Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.
Viral Video Round Up – Lessons From This Week’s Viral Successes
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.
Find, Bookmark, Watch & Share Your Favorite Videos With PopScreen
Recently I wrote about a new video discovery service, called Jinni, which I’m still using and enjoying. Now comes a similar and somewhat related new service called PopScreen. PopScreen is a video bookmarking service, not unlike Delicious. But it’s a bit more than that too, combining some elements of discovery and sharing that make it robust and unique.
