MySpace + Hulu = YouTube Rival?
According to something I just read over at CNET, Rupert Murdoch is ready to create an online video monster, or at least to reshape MySpace into an 'entertainment hub.' How will he do that? By partnering the site up with Hulu.
Adobe Sees Big Money In Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture's core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture's video analytics platform. Adobe CEO Shantanu Narayen stated ...
What Google Could Do With Brightcove
Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I'm speculating on what Google could do with the video service.
Hulu Beta Tests Subscriptions Model, Good Idea/ Bad Idea?
It's been reported that Hulu is currently beta testing a paid subscription service. But what implications does that have for the site, video advertising and the industry in general?
Adobe's Omniture Acquisition - Smart Buy or Foolish Move?
The tech world is abuzz with the news of Adobe’s purchase of Omniture, the Utah-based software company. While Omniture’s core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered around the financial aspects.
"Video Is A Social Medium" - YouTube and Social Media
We asked Kristin Kovner, Industry Marketing Manager with YouTube about the interplay between video and social media and from her perspective,"video is a social medium" because video is about sharing and sharing to YouTube is the new viewing. You don't just watch but you friend, tag, comment, rate and forward onto your other social networks
Video Platforms - Interview With Sorenson 360 (Part 1)
I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video publishing and delivery platform, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP).
2009 Blogworld Media Expo Special Discount
The 2009 Blogworld & New Media Expo is fast approaching, and we wanted to give you some reasons why you might want to attend (Disclosure: ReelSEO is an official media sponsor of Blogworld, and quite proud of it). Blogworld is a new media conference packed with exhibitors and sessions from over 300 speakers covering blogging, ...
The Xspot - Local TV and Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-) Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like ...
Google Rolls Out Video Reviews In Product Search
Google Product Search has always been a pretty sweet little service. Whenever I’m in the market for a new trinket, such as a digital camera or a new set of headphones, I’ll usually head over to Google Product Search. I can find reviews, the best prices, and now I can even see video reviews.
Right of Publicity With Online Video – Questions Answered!
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner's consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
List of Online Video Platform APIs
As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc...). Many of these online video platforms (and there are just too many right now in my opinion but that is another post entirely) offer ...
VodSpot Makes Creating Your Own Video Portal A Snap
Video bookmarking service VodPod has officially unveiled a new service called VodSpot, and it’s understandably getting some attention. VodSpot is a video portal creator that you can use to build your own video site.
Video Online Helps People Forget Financial Crisis
The Internet seems to be the leading way for Americans to ignore the global financial meltdown. But out of all the distractions the web offers what do you think was the number one thing? Well, if ReelSEO is writing about it, you can bet it's online video.
7 Paths To Viral Video Marketing Success
Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.
