ReelSEO Posts from July, 2009
Apple’s New Final Cut Studio – Quick Overview
After some time and impatient waiting on behalf of many Mac-based video editing professionals, the newest version of Final Cut Studio was realsead out in the wild last week. The studio packages up six great applications (Final Cut Pro 7, Soundtrack Pro 3, Color 1.5, DVD Studio Pro 4, Motion 4 and Compressor 3.5) that should allow you to do an endless variety of video editing including both sights and sounds.
Microsoft, Yahoo search and You – The Reel Deel
Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed on Yahoo to its search engine service. But what’s that really mean for you and yours?
Only 1/6th of Online Video Marketing is about Advertising
With Online Video (OV) one of the fastest growing segments on the Internet, does it surprise you that the vast majority of articles written about online video purely focus on ad insertion? Advertising makes up only about 1/6th of the market for OV, of course there is a valid business case for dynamic ad insertion, but ads will only account for a fraction of the overall use of OV. The business use for OV consists of at least 6 elements: Advertising, Branding, Communication, eLearning / Training, Promotion and Social Media. Given this, innovative marketers are creatively experimenting with OV as a platform for influential storytelling, as opposed to simply a vehicle for ad insertion. Today’s marketing mix is getting turned upside down through the power of online video and successful brands and organizations are being built with online video playing a prominent role in the digital marketing mix.
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
Bits on the Run Restructures OVP Pricing
Stating in August the online video management service will implement a new pay-as-you-go form of pricing. This is the first overhaul of their pricing since their inception. Find out all the details within (it’s a bit confusing).
2009 Online Video Backlash? I Doubt it!
Some sites have been predicting that 2009 may be the bubble busting time for online video. Like the dot com era that came crashing to a halt they believe that online video too will burst and collapse in upon itself. Personally, I call bullshit.
On Video Cloud 9 – Video & Cloud-based Computing
Video can sometimes require a large amount of resources. So it’s no wonder that with the ever-increasing popularity of cloud-based computing that someone realized it might be a good way to go with online video. This past week, FierceOnlineVideo published a good post that looks at how “cloud computing,” can be applied to support online video destination sites.
If you’re not familiar with cloud computing then read on and find out how it’s helping some online video businesses keep things flowing freely in streaming media.
The Blurring Line Between Worlds: Humans, Screen Watching, and Social Media
It seems the deeper you look into Social Media, the more it resonates as the natural evolution of the Internet’s ability to facilitate effective communication and to mimic our everyday lives. While scores of people would still consider themselves neophytes in the online space, many of us have settled into a routine with our Internet experience and no longer see it as something new, pretty, and shiny. It has gone from a novelty all the way to a mainlined utility, like the coffee maker or microwave oven.
Kaltura Launches Free Open Source Online Video Platform
Kaltura has been rambling around the net for some time now but just only recently announced the launch of their full Community Edition which is a free, open source and self-hosted online video platform. This is a big day for all of those that want a do-it-yourself solution for video hosting.
Announcing the First Ever Online Video Platform Summit
I’m pleased to announce to the ReelSEO community the Online Video Platform Summit, a new two-day single track event held in conjuction with the annual Streaming Media West Conference and Exhibition on November 18-19th in San Jose, Calif. The Online Video Platform Summit was born from the success of this year’s Streaming Media East conference in New York City that had a record attendance of 3,733 attendees, up 5% from the 2008 total and the largest number in the Streaming Media conferences 11 year history.
FedEx Skips Super Bowl, Opts for Online Video
Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don’t hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won’t be there. Does this mark a major shift from broadcast to online?
The YouTube Reel Deel (Clearing some of the air around YouTube)
YouTube seems to think that we’re not exactly up to speed on what it is they are doing over there. Apparently they don’t like the pigeonhole they have been put into as just user-generated, short-form, low-quality, freely available video with no revenue channels or monetization (not that we ever said they were any of that mind you). So in an effort to help change people’s attitudes they did a little myth busting of late. I’ve pulled that together with some other stuff to help you see the ‘Reel Deel” over at YouTube.
