ReelSEO Posts from April, 2009

Clickable Video Monetization – Interview with CEO of VideoClix

I recently interviewed VideoClix’s CEO and “creator,” Babak Maghfourian on the expo floor of adtech San Francisco, CA at the Moscone center, sharing with us about their video delivery platform for clickable revenue for both advertisers and video content publishers – a video distribution platform based around clickable video monetization.

Hulu is a Mouseketeer

In case you haven’t managed to read any of half a dozen places today. Disney has invested in Hulu. No big surprise really, someone was bound to do it sooner or later.

Nintendo Announces Wii Video Service in Japan

Since someone recently said in a comment here at ReelSEO that gaming consoles will never be a platform for watching videos, I had to post this. Basically Nintendo and Wii-no-ma Inc partnered with Dentsu and have  announced two new channels for the Wii and DSi respectively Wii-no-ma and Dokodemo Wii-no-ma (the DSi-only version).

Turning Video Value into Real Wealth – Interview with Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco.

I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing sustainable professional video,  the dangers of Video SEO creating false “success metrics,” and how we’re still in the very early days of figuring all of this out.

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Monetizing Video Content with SEO – Interview with Red Bricks Media

Grant Crowell back from the adtech conference in San Francisco. Last week, I had the pleasure of interviewing Ed Kim, CEO of the search and performance marketing firm, Red Bricks Media. Last year, ReelSEO’s Mark Robertson and I spoke with Ed the Video SEO panel at PubCon along in Las Vegas.

I talked with Ed after the panel he spoke on – Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing – about the importance around syndicating and licensing professional video content online, while incorporating SEO strategies for that video content.

IAB VPaid Guidelines – Video Player–Ad Interface Definition Guidelines

Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players.

Adobe Making Video Script Search

We at ReelSEO are always keen on finding new ways to search videos and more importantly, the content of the videos.

Google Runs the Roost, Hulu Flying High

ComScore has released their latest numbers for theirr Video Metrix and while it’s no surprise that Google still has a commanding lead, there are others, like Hulu, that are rising fast.

Plastic Surgery Channel Ready for Final Cut

I’m not exactly sure if something is right with the world or wrong with it when we need a channel that offers infotainment about cosmetic surgery. But I’ll try not to cast an aspersions here if I can.

TurnHere Projects Huge Increase in Video Production Demand

Good news today for filmmaker’s that are part of the TurnHere filmmaker network as well as for customers which utilize Turnhere for professional video production services.  Despite the economic recession, TurnHere is expanding its creative online video production network and has announced significant growth numbers today. The company states that they are on target to double video orders in 2009.

Online Video Syndication and Licensing Strategies – Interview with Digitalsmiths

Grant Crowell back from the adtech conference in San Francisco. I recently did a video interview with Ben Weinberger, CEO and Co-Founder of the digital video content publishing and indexing technology provider, Digitalsmiths. I talk with Ben about the panel he moderated, Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing, and the questions around syndicating and licensing professional video content online.

Video Marketing and Fair Use eBook – Discount for ReelSEO Readers!

Media Mogul Daisy Whitney today released her eBook: Keeping You and Your Content Out of Court: A guide to understanding the Fair Use Doctrine in the digital media age. This eBook is being touted as a “must-read for media producers,” and is now available for immediate download.

To get a 10% discount on this book, visit The New Media Minute eBooks section and enter the promo code “reelseo.” ReelSEO recent did a podcast interview with Daisy, and a video interview at the recent adtech San Francisco conference.