ReelSEO Posts from February, 2009
Where Do People Discover Videos Online? Online Video Discovery Research
There are many ways in which people discover video online; videos embedded on blogs, video search engines, major search engines (i.e. Google, Yahoo, MSN), email, and social networking, to name a few. In February, our friends over at Tubemogul released some new research which helps to answer the question, ”Where do people discover video online and which sources drive the most video views?”
The Death of User-Generated Online Video Content?
AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content generated 41.6 billion views. However if I remember correctly last year saw a lot of broadcast companies jump onthe online bandwagon.
OpenTV is Profitable
Without getting into majorly boring details and long lists of numbers, OpenTV has turned a profit in the year ended December 31, 2008.
“2008 marked the first profitable year in OpenTV’s history. We exceeded both our revenue and net income guidance for the year by improving our service delivery to customers and by building a more efficient operating structure,” said Ben Bennett, OpenTV’s Chief Executive Officer.
Help ReelSEO create the first internet video dictionary!
Today we kick off our ReelSEO glossary of new online video terms, or as I refer to it, our new “Vic-tionary.” Our ReelSEO dictionary is a whopping one word, but its got to start somewhere. Today’s term is “vididata” (noun) – a collection of information, a.k.a., “metadata,” for video content.
VUDU Sells 1080p on Demand
Beating all comers VUDU has become the first company to sell full 1080p HD movies on demand via it’s 1080p Internet Movie Player with content being available to VUDU owners today.
YouTube Announces Collaborative Annotations
Last June YouTube launched Annotations, a feature that makes YouTube videos more interactive by enabling content creators to add speech bubbles,notes, and highlight boxes to their videos. People found several creative uses for Annotations, pushing the limits of information sharing, interactive games and storytelling.
The Nielsen Company Three Screen Report Shows Video Still on the Rise
The Three Screens report from The Nielsen Company has shown once again that video watching has increased on television, Internet and mobile devices. According to the report the average American is watching more than 151 hours of television shows per month. Those who seek their video entertainment online are watching more than three hours per month while those on the go are watching almost four hours on mobile devices. Those Americans that prefer to watch what they want, when they want (timeshifted DVR content) on their television are nearly doubling mobile device and Internet video viewers with seven hours plus per month with young adults watching both about five hours a month.
IAB Focuses in on Long-Form Web Video Ad Standards
Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on “long-form” Web programs, including full episodes of TV shows that run online such as ABC’s “Grey’s Anatomy” or Fox’s “House.”
Instructional videos and SEO advantages – the Howcast interview
In our continuing series on marketing with instructional videos and how-to video websites, ReelSEO’s Grant Crowell interviews Sanjay Raman, Co-Founder and Vice President of Product Development for Howcast. Sanjay talks with Grant about the special SEO benefit with instructional videos, and some special tips for how to present your “how to” video content.
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Newspapers need Video SEO, says Scripps Newspapers Director
In our continuing series on newspapers and online video marketing, ReelSEO’s Grant Crowell interviews Jay Small, Executive Director, Content and Product Development for Scripps Interactive Newspapers Group. Jay talks about the business imperative for newspapers to be doing a better job promoting video and have it appear in search results and internal site search, and the major obstacles newspapers first need to overcome.
Youtube Video Alerts – That and Nothing More from Video-Alerts.com
Normally when I’m sent to see a website I get there and I’m overwhelmed with options, profile fields, signup forms and a general plethora of things to inspect. Today, that is not the case. In fact, Video-Alerts.com might have the fewest fields I have seen on a web page since fields were first put on a webpage (yes, I’ve been surfing the web that long.) Some might call it spartan or minimalist, some might call it lacking.
So Video-Alerts.com seems to want to do one thing and do it well. That one thing is to be (according to their about us page):
..a simple yet powerful service for people who want to get notified when new videos are uploaded to YouTube…
AlwaysOn Selects Open Source Video Platform Solution from Kaltura
AlwaysOn, the participatory media network, has selected Kaltura to power video on their newly designed site. The site will be launching on March 1st – you can take a sneak peek and see the new AO TV powered by Kaltura here:
