Time for An SMB Video Portal?
One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore's Director of Industry Analysis, Hulu's rise in the charts speakes to a broader trend of marketing growth with professional-level video content. Will these trends also lead to a predicted ...
Interactive Video Marketing To Dominate Focus for Marketers In 2009
Marketers will increase their use of online video in 2009, according to a new survey by PermissionTV and reported on eMarketer. It's about time... ;-) In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds, identified online video as a primary focus of their 2009 digital marketing campaigns and budgets. More ...
'If We Don't Do Things Differently, The Industry's Screwed'
Online video viewing continues to surge, but the ad dollars flowing into the space still aren't scaling accordingly. Panelists at the Reinventing Advertising Conference @ CES trotted out well-worn reasons for that imbalance: lack of standard metrics; high volume of low-quality content; building the right amount of reach, etc. Continue Reading From Source
Google MRSS and RSS2.0 for Video Sitemaps - Tips and Info
When Google first announced the support for video sitemaps, there were many folks who asked why they didnt support MRSS feeds as video sitemaps. It then became clear that Google did accept MRSS feeds from some partners, but that they were interested in creating a xml sitemap protocol (which is a good idea – more ...
Video SEO "Posers" Piss Me Off!
Online video has become incredibility opportunistic for many new businesses to enter the space, with more people claiming to be "experts" in Video SEO. But can anyone just say they're a video SEO specialist? What level of "expertise" is needed to distinguish ones self from those just claiming to be and exploiting our industry at the expense ...
Evenhere Video Overlays Put The Product In Your Hand
So you're watching some show or video and see something really cool. Your mind begins to wander and you can't help but think 'how and where do I get one of those?' Well that's exactly where Evenhere.com comes in. Their service allows you to bookmark and buy products that you see on TV, in magazines, ...
Why Newspapers Should Do More Online Video Marketing
The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, and public policy issues.
SpotMixer Expands Distribution With Google Adwords Video Ads
Just last week, we posted our interview with John Love, CEO of One True Media and their product SpotMixer, which is an online self-service video advertising solution targeted at small and medium sized businesses . John talked with us about the importance of distribution for online video marketing for SMBs. In May of last year, ...
Personalized Video Discovery and Monetization - An Overview of Taboola
Taboola.com is one of an ever-growing list of video aggregation services. So why should you be reading about it? Well they do a little more than some of the others. Not only are they organizing the videos for the users to find more easily, they're also working towards making things better for the publishers and ...
Usability Standards for Web Video (Where The Hell Are They??)
Most companies producing online video content aren’t giving enough consideration to the end user’s experience with the video they’re watching. Despite the huge business growth of online video, not a single major usability organization or video solutions provider has put out any publicly available ‘best practices’ information on the web video experience for the end ...
77% of Total U.S. Internet Audience Watches Online Video. - New Comscore Metrics for Nov 2008
comScore, a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago. Hulu Retains #6 Ranking In November, Google Sites once again ranked as the top ...
JP Morgan Analyst Explains Bearish Outlook for Online Video Ads
It's not surprising that during a downturn, the clear metrics and ROI offered by performance based ads are looking more attractive. But in his wide-ranging '09 outlook, JP Morgan analyst Imran Khans expects marketers to treasure performance-based ads even when the larger economy begins to grow again. The report, Nothing But Net: Outlook for Global ...
Video Production for Real Estate - Interview With WellcomeMat
http://www.reelseo.com/interview-wellcomemat/ This is an interview with WellcomeMat.com, an online video production network specifically focused on the Real Estate industry and I had the pleasure of interviewing both co-founders of the business - Christian Sterner and Phil Thomas DiGiulio at the Kelsey Group's Interactive Local Media Conference.
Intel and Adobe Team To Optimize Flash Technology for Web TV Processors
Adobe and Intel recently announced that they will work to extend the Adobe Flash platform for the Intel Media Processor CE 3100. This means a better Flash experience in set-top boxes, Blu-Ray players and other AV connected devices. With the Flash platform’s high-definition capabilities and the Intel CE platform consumers will now be able to ...
Remove Video Title and Ratings Info In YouTube's Embedded Player
Today, Youtube introduced another small change to the Youtube emdedded player. Youtube videos that are embedded within pages will now display a prominent title of the video along with the video ratings information at the top of the embedded player.
