ReelSEO Posts from January, 2009
Search Inside Obama Inaugural Speech Video – Delve Search Inside Technology
Delve launched a pretty cool little tool today that they announced on their blog which allows users to search inside the video of President Obama’s Inaugural Speech. To do this, type in your search into the searchbar in the player just above. You will see a heatmap presented on the player with matches. To jump to a portion within the speech, click on the heat map.
Youtube Content ID – Major Media Companies to Sell Video Ads
Thats right! Now, according to an exclusive that I just read on Techcrunch: “YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them there.”
Economic Crisis Will Make Online Video A Champion in 2009
Yankee Group today unveiled U.S. survey results that suggest the current economic crisis will make Internet video a champion in 2009. Consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services.
Demand for Local Video Advertising Helps Jivox Quadruple Revenues in Q4
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced continued momentum over the past quarter as more companies discover the power of online video ads to attract local customers. In Q4 of 2008, Jivox doubled its customer base and number of registered users from the previous quarter and reported four-fold revenue growth. Jivox also tripled the number of ad views served on the Jivox Video Ad Network in this quarter.
Is your site suffering from a “video ghetto?”
ReelSEO’s Grant Crowell hosts this special podcast on how many site owners’ lack of proper visibility of their video content results in severe underperformance, creating false impressions that their audiences aren’t interested video to the level of it being a sustainable product in their business model. Grant shares some common examples, and good tips for how a site should make its video prominently on its website to properly and fairly assess its performance.
Dear Mr. President Obama – Innovative Online Video Ad Campaign
Banner ads are now no longer just uni-directional, it would seem. A campaign being run by Pepsi called “Dear Mr. President” is allowing people to record a video message straight from an embedded banner on a standard website. Empowering consumers to not only interact with the banner but actually create content and push it back to the advertiser, it’s perhaps one of the more innovative uses of online video advertising today.
Truveo Releases Updated iPhone App for Video Search
Truveo released a second generation version of its widely praised video search application for the iPhone, with new features and additional videos. Through the Truveo Mobile Video Search for iPhone app, users can now access more than 145 million videos1, making it the most comprehensive video search offering on the iPhone. In addition, a special “What’s Hot” section features popular videos from across the Web, including videos from today’s presidential inauguration of Barack Obama.
Videos Are 50 Times More Likely to Rank on the First Page of Google?
Last week, Nate Elliot at Forrester published an interesting blog post titled, “The Easiest Way to a First-Page Ranking on Google.” In his post, Nate discloses the results of a study/experiment that they conducted whereby a series of popular keyword searches were run on the major search engines and the number of video results that were displayed were compared to that of regular HTML documents and organic results (text results). The results of the study indicated that on Google, an indexed video stands about a 50 times greater chance of ranking on the first page of results than any given textual page in the index.
“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page.”
Is High-Definition Video Chat Coming to Google’s Gmail?
According to a post on CNET last week, despite Google shutting down several products and services (including shutting down the ability for users to upload videos to Google Video), there are also some interesting new services being developed that will be coming soon to Google’s Gmail product.
Video Ad CPMs Fell 25 Percent in Q3 2008 According to Brightroll
…while more advertising dollars keep pouring into this segment of Web video (BrightRoll claims its revenues grew 172 percent annually in the fourth quarter of 2008, up 12 percent sequentially from the third quarter—although it gives no absolute numbers), the rates advertisers are willing to pay keep coming down.
Keepin score with video metrics: Interview with comScore’s Tania Yuki
ReelSEO’s Grant Crowell interviews comScore’s Video Metrix Product Manager, Tania Yuki. Tania shares some of the notable trends in the video measurement industry, why she believes that “2009 really is the time that the synergy of online video and commerce is going to happen,” and what are the best metrics to evaluate on how effective one’s video marketing and Video SEO truly is.
