ReelSEO Posts from January, 2009
Hollywood Studios Come Together to Launch Online Movie Platform
Studio 3 Networks, the premium entertainment joint venture formed by Viacom Inc., its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. and Lionsgate, announced today that it will brand its next-generation entertainment service, epix. The service will provide consumers with access to great films and original entertainment programming on television, along with on-demand access via broadband delivery.
Neilson Study Shows More Video Ads on ABC.com “OK” with Users
The more ads the merrier on ABC.com, according to new research Disney-ABC TV Group commissioned from Nielsen Media Research. While many online video providers boast of limiting commercials to enhance the viewing experience, the Disney-Nielsen study found that doubling the ad load in a full-length program shown on ABC.com didn’t decrease customer satisfaction.
Local Search & Online Video – Why SMBs Need a Video Searchmercial
Increasingly, we hear business owners say, “I don’t want a marketing strategy, I don’t need a branding review, and I definitely don’t want to spend $50,000 on a 30-second TV ad! Just give me an effective video that I can use online to explain what I do and the value I offer!” They don’t want a television commercial or an infomercial; we believe they want a searchmercial.
The following is some background data on why we think this market represents a compelling marketing opportunity, some insights on why different thinking and executions are needed to succeed in servicing this market, and what we think a searchmercial is and what makes it effective.
Mixpo Partners with Major Media Publishers to Bring Online Video Marketing to Local SMBs
As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely, it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and measurable interactive advertising solutions.
For many media publishers, and newspapers in particular, a large majority of the interactive revenues that are generated are tied to either classified advertising products (which continue to suffer against strong competition like craigslist, autotrader, etc…) and static display banner advertising sales. This is important to mention because there has been a multitude of research published in the last year that points to a coming steep decline in the popularity of online static display banner ads.
Video SEO BlackHats Attack Google Video Search
According to ZDnet, during the past few days, Google Video has been targeted by a group of SEO Blackhatters who have already managed to hijack more than 400K search queries on Google Video. As a result, users who are tricked into visiting the resulting video link, are taken to an adult website that is serving dangerous malware (W32/AutoTDSS.BNA!worm). Apparently, this particular group of SEO blackhats have been responsible for a number of blackat SEO campaigns across the web.
Mozilla Grants $100K to Develop Open Source Online Video Platform
The Mozilla Foundation is trying to open one of the last proprietary parts of the Web: Video standards. The group behind the Firefox browser announced that it is giving a $100,000 grant, by way of the Wikimedia Foundation , to help develop an open-source standard for Internet video.
Ecommerce Video Will Take Off in 2009 – New Report Shows that Product Videos Work!
We know how effective online video marketing and video advertising can be for various industries and sectors across the board. One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannnot. As a result, we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the neccessary last push that a customer needs to actually make a purchase.
Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
JW Player & Long Tail Video Platform Overview – The #1 Open Source Video Player
Longtail Video was co-founded by Jeroen “JW” Wijering and started with his incredibly popular open-source JWplayer embeddable media player that has been downloaded more than 7 million times since 2005. In fact, the JWPlayer was the first player used by online video powerhouse YouTube, purchased from Jeroen for $20 Euros. Over the years the JW player has grown, expanded and increased in versatility and usability. It’s even fully skinnable now so you can make it look exactly how you need it to and has a plug-in and modular architecture.
Video Reputation Management Solutions with ReputationDefender’s Michael Fertik
Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO’s Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video online, what’s expected to improve with advances in technology, and what are some of the best ways people can go about monitoring and managing their ‘video reputation’ today.
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Fighting Video Harassment and Video Cyber-bullying
Is someone using video to harass, defame, or threaten you online? If so, what can you do about it? One such person talks with ReelSEO about her recent experience, how she was able to get it stopped, and shares her tips on how to fight back against video ‘cyber-bullying.’
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Embed Videos From YouTube In Gmail & Google Talk
Turns out Google is testing a feature that automatically turns direct links to YouTube videos copied into the instant messaging client (also works within GMail) into embedded clips. Update: it also works with direct links to videos hosted on Google Video
