eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out. “By next year, more than 80% of all Internet users will be video viewers.”

US Online Video Viewers As a Percent of Internet Users and Total Population, 2006-2012

Many large video sites saw their share of unique visitors change significantly from January to November of last year, based on eMarketer calculations of Nielsen Online data.

Top 15 Online Video Sites* in the US, Ranked by Unique Viewers**, January-November 2007 (% change)

The main reason online video viewers currently value leading sites like YouTube and video portals is for their selection, according to an April 2007 study commissioned by the IBM Institute for Business Value and conducted by Zoomerang Market Research.

Reasons that US Adult Internet Users Who Watch Online Video Use Leading vs. Other Types of Online Video Content Web Sites, April 2007 (% of respondents)

Learn how TV is adapting to the Internet. Read eMarketer’s Online Video Content: The New TV Audience report.

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Video Topics: research
Posted: February 28, 2008 in Industry Research
Mark R RobertsonAbout the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.