eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out. "By next year, more than 80% of all Internet users will be video viewers."
Many large video sites saw their share of unique visitors change significantly from January to November of last year, based on eMarketer calculations of Nielsen Online data.
The main reason online video viewers currently value leading sites like YouTube and video portals is for their selection, according to an April 2007 study commissioned by the IBM Institute for Business Value and conducted by Zoomerang Market Research.
Learn how TV is adapting to the Internet. Read eMarketer's Online Video Content: The New TV Audience report.