ReelSEO Posts from November, 2008
Public domain video footage for online video marketing
If you’re looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content. While its primarily used for research and educational purposes, some companies are drawing from its inventory to create new movie clips for entertainment pieces associated with their own brand.
Gmail Video Chat – Google’s Voice & Video Chat – A Work in Progress
Google recently switched on the tubes behind Google Video Chat. Mark Robertson and I had a chance to test it out and here are my thoughts on it. The video and audio chats require that you have the Google Talk Plugin v1.0.2.0 installed. Unfortunately, it is limited in operating systems and browsers that it is compatible with. It currently supports Firefox 2.0+, IE 6.0+, Safari 3.0+ and of course Google Chrome. While it states on the help page that Firefox is available for Linux, the Google Talk plugin in fact is not.
Video Search Marketing for Local Business – Kelsey Group Conference
Listen to ReelSEO Mark Robertson’s special report from the recently completed Kelsey Group 2008 Conference in Santa Clara, California, and Mark’s take on how the present and future of online video marketing for small-to-medium businesses is really more of a local search play.
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Sling Video Portal Opens to Compete with Hulu, Joost, others
Sling Media , the company behind the popular Slingbox TV-streaming hardware devices, has opened the gates to its video portal Sling.com . The site pits Sling directly against Joost and Hulu (though Hulu is a Sling partner), allowing users to stream a variety of television shows and movies for free through an intuitive Flash player.
Youtube Gets Bigger – Goes All 16:9 Aspect Ratio Widescreen
As somewhat of a surprise to users, video sharing giant Youtube announced yesterday on their blog that they decided to upgrade the previous player to a new wide-aspect 16:9 ratio video player as the default player on Youtube. Finally Youtube is joining the ranks of those that have had wide aspect ratio players for some time like Hulu, Blip, Vimeo, and countless others.
According to the announcement, Youtube released this new player in order to users with a “…cleaner, more powerful viewing experience.”
YuMe to Serve Ads in Adobe’s Media Player and Adobe TV
YuMe, the leading online video ad serving platform and the largest dedicated video ad network on the Web, announced today that Adobe has selected YuMe as one of its vendors to serve video ads into downloaded content from Adobe® Media Player (AMP), as well as streaming content on Adobe TV (http://tv.adobe.com/). YuMe’s industry leading ad serving technology will help Adobe monetize its video advertising inventory by matching the right ad with the right viewer at the right time, whether viewers choose to stream videos or download and watch them outside the browser using Adobe Media Player.
Video Search Engine Optimization Website Design
Most beginners treat video search engine optimization as just submitting clips to YouTube and other video sharing sites. However, real video SEO is especially about optimizing video content on a website that YOU control and manage. Watch, listen and learn from ReelSEO’s Grant Crowell on the advantages of how optimizing your web design with video content has over YouTube, and the bigger boost you’ll get in search engine results, traffic, engagement, conversions and overall overall customer experience.
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Hulu Finds Viewers Will Watch Ads When They Have a Choice (TVWeek)
When given the choice of ad to watch before an online program, a whopping 88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show. That’s in lieu of watching the normal Hulu commercial load of about four 30-second ads in a 22-minute program, according to data from Hulu shared with TelevisionWeek .
Crackle To Showcase 6 New Shows in its New Season Starting Dec 1
A Sony-owned online video entertainment site is expected to unveil its latest season of Internet programs on Monday, as the media giant moves to beef up its online entertainment content.
Distribution Deals Help Google Increase TV Ad Inventory
As of September Google has been selling time through Google TV Adwords for NBC advertising inventory. The announcement was made on September 24th on the Google offline ads blog.
Again they’ve made another deal, this time with Bloomberg TV. Starting November 6th Google started allowing advertisers to target Bloomberg TV viewers in the US. While this was previously available through a partnership with Dish Network it is now a direct link between the two firms and gives advertisers more access to more inventory there. From the looks of things it’s the first of many that will be coming soon to the Google TV Ads flock.
Youtube Videos in High-Defintion? Hack Youtube for HD Video Playback
Boy was I happy to find out about this…. If you remember our Online Video Predictions for 2008 post from last year, our first was…
“1) HD High-definition Video - I expect Youtube and others to follow suite with the sites that already support High Definition content.”
When live streaming online video goes too far (CNET)
The drama surrounding the 19-year-old who overdosed on pills live on the Justin.TV Internet broadcasting service took more than 12 hours to unfold Wednesday night. How does something like this happen? CNET News’ Greg Sandoval talks about the effect this could have on the live Web video community, and what could have prevented it.
