ReelSEO Posts from October, 2008
Measuring Social Media Buzz with Video (how Obama beat McCain)
What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new “Prime Buzz” metric tool, created by the search marketing firm Prime Visibility, may have set a new standard for measuring a company’s performance across the widest range of major social media websites. Listen to ReelSEO Grant Crowell’s interview with Andrew Hazen, Prime Visibility’s Founder and CEO.
Exhibit A: Online Video Ad Targeting Still Needs A Little Work (TechCrunch)
I’m not complaining, but some of the ads being paired with some of the content on Brightcove’s Syndication Marketplace may need some rethinking. This lovely lady is doing a full-nude striptease (we’ve altered the image), along with an Office Depot advertisement promising “Free Delivery.” Which on second thought may be a brilliant idea. If you’d like to see the evidence for yourself, the …
Google to introduce agency commission on video ads
Google is to introduce agency commission for video advertising to encourage increased investment and progress within the sector. The company says it will launch an “incentivisation programme” to show Google’s commitment in developing video advertising opportunities across its network, including YouTube.
Yahoo Video gains, YouTube crosses 5.3 billion streams
Yahoo Video streams surged 56 percent and unique users grew 35 percent in September, according to Nielsen Online.
(Credit: Nielson Online)
Video SEO and Local Politics – How the little guy stands out
How does a no-name politician without any campaign budget (or even their own website) get better notice online than a rich incumbent? Putout some original video in the social media space. Feeling inspired to test out a grass-roots video seo plan with the biggest of challenges (and frustrations), I produced a video interview series with some members of a local political party, the McHenry County Democrats; and created a YouTube playlist for all my interviews. Now they show up on the top of the listings in YouTube for not just keywords with hot political topics, but even under the names of the much better funded political opponents.
Graspr teams with Diet.com to distribute online video (CNET)
Graspr has teamed up with Diet.com to distribute online video content across its entire network.
BrightRoll Announces Video Advertising Network Integration with Brightcove
BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with the BrightRoll video advertising network, gaining access to high-quality, branded advertising campaigns while also significantly reducing the integration time from days to minutes.
Online video advertising performance rises during holidays, says Eyeblaster
Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.
Metacafe Chops Producer Payments (New York Times)
Metacafe has changed the payment conditions of its Producer Rewards program, lowering the the amount paid to video creators by more than half. According to a post on Metacafe’s blog today, under the new terms, producers accepted into the program will earn $2 for every 1,000 views. Previously, producers were paid $5 for every 1,000 views.
Hulu hopes to enter UK; held up by Kangaroo’s troubles
We’ve speculated for a while that NBCU/News Corp’s US video on-demand joint venture Hulu would like to launch here in the UK. Yesterday C21 reported the site is considering “a partnership approach” with UK counterpart Kangaroo, with C21 even suggesting Kangaroo could itself get named “Hulu” rather than the rumoured “See-Saw Related Stories End of the road for Soviet elite’s must-have car …
TubeMogul Aquires Illumenix for More In-depth Online Video Analytics
TubeMogul, the Web’s most popular syndication and tracking service for online video, announced the acquisition of video metrics firm Illumenix today.
Report: Online Video Ads to Surge (Mediaweek)
According to eMarketer, by 2012 four out of five U.S. Internet users will view video ads–not surprising, since such ads will be ubiquitous by then.
