Measuring Social Media Buzz With Video (how Obama Beat McCain)
What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new “Prime Buzz” metric tool, created by the search marketing firm Prime Visibility, may have set a new standard for measuring a ...
Exhibit A: Online Video Ad Targeting Still Needs A Little Work (TechCrunch)
I'm not complaining, but some of the ads being paired with some of the content on Brightcove's Syndication Marketplace may need some rethinking. This lovely lady is doing a full-nude striptease (we've altered the image), along with an Office Depot advertisement promising "Free Delivery." Which on second thought may be a brilliant idea. If you'd ...
Google To Introduce Agency Commission On Video Ads
Google is to introduce agency commission for video advertising to encourage increased investment and progress within the sector. The company says it will launch an "incentivisation programme" to show Google's commitment in developing video advertising opportunities across its network, including YouTube. Continue Reading From Source
Yahoo Video Gains, YouTube Crosses 5.3 Billion Streams
Yahoo Video streams surged 56 percent and unique users grew 35 percent in September, according to Nielsen Online. (Credit: Nielson Online) Continue Reading From Source
Video SEO and Local Politics – How The Little Guy Stands Out
How does a no-name politician without any campaign budget (or even their own website) get better notice online than a rich incumbent? Putout some original video in the social media space. Feeling inspired to test out a grass-roots video seo plan with the biggest of challenges (and frustrations), I produced a video interview series with some members ...
Graspr Teams With Diet.com To Distribute Online Video (CNET)
Graspr has teamed up with Diet.com to distribute online video content across its entire network. Continue Reading From Source
BrightRoll Announces Video Advertising Network Integration With Brightcove
BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with the BrightRoll video advertising network, gaining access to high-quality, branded advertising campaigns while also significantly ...
Online Video Advertising Performance Rises During Holidays, Says Eyeblaster
Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.
Metacafe Chops Producer Payments
Metacafe has changed the payment conditions of its Producer Rewards program, lowering the the amount paid to video creators by more than half. According to a post on Metacafe’s blog today, under the new terms, producers accepted into the program will earn $2 for every 1,000 views. Previously, producers were paid $5 for every 1,000 ...
Hulu Hopes To Enter UK; Held Up By Kangaroo's Troubles
We've speculated for a while that NBCU/News Corp's US video on-demand joint venture Hulu would like to launch here in the UK. Yesterday C21 reported the site is considering "a partnership approach" with UK counterpart Kangaroo, with C21 even suggesting Kangaroo could itself get named "Hulu" rather than the rumoured "See-Saw Related Stories End of ...
TubeMogul Aquires Illumenix for More In-depth Online Video Analytics
TubeMogul, the Web's most popular syndication and tracking service for online video, announced the acquisition of video metrics firm Illumenix today. TubeMogul is a service that provides online video producers a way to automatically syndicate their videos to over 20 video sharing sites (e.g. YouTube). Once a video is live, TubeMogul then tracks views, comments ...
Report: Online Video Ads To Surge (Mediaweek)
According to eMarketer, by 2012 four out of five U.S. Internet users will view video ads--not surprising, since such ads will be ubiquitous by then. That 66.8 percent share equates to 129.5 million people who will view online video ads this year. That figure is projected to rise over the next five years to 183.3 ...
blinkx Wins Hitwise Top 10 Award, Named Industry Leader Among U.S. Web Sites
blinkx, the world's largest and most advanced video search engine, today announced that it has been named a winner of Hitwise's Top 10 Award for the quarter ending September 2008. During this period, http://www.blinkx.com ranked 7th Web site in the Hitwise Entertainment-Multimedia industry category. Each quarter, Hitwise, the leading online competitive intelligence service, awards the ...
Free Holiday Web Video Advertising Tips and Discounts From Jivox
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a promotion that will assist Main Street businesses reach more customers with their holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for additional Jivox online video ...
Video Search Clipta.com To Index One Billion Online Videos
Clipta Inc., a Web video search start-up, today announced that it has secured $500,000 in financing through Angel investment. In addition, Clipta also revealed today that it has successfully implemented the advanced self-learning deep Web crawler technology that will propel the company toward its goal of indexing one billion online videos worldwide by 2010. Clipta.com ...
