75 Percent of U.S. Internet Audience Watched Online Video In July
comScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month. Google Sites Maintains Dominant Position - In July, Google Sites once again ranked as the top U.S. video property with more than 5 ...
Interview With Ooyala's Lead Video Analytics Engineer
Just today, Ooyala announced a complete overhaul and new release of their online video analytics platform, Backlot Analytics. Christophor Rick, one of ReelSEO’s talented columnists, had some time to discuss this exciting new functionality with Ooyala’s Lead Analytics Engineer, Venkat Jonnadula. ReelSEO: What advantage or marketing edge does this new package give Ooyala and the ...
Ooyala Launches New Online Video Analytics Suite for Backlot
As most of you know, ReelSEO.com proudly utilizes Ooyala for the majority of videos that we have released on our site (with many more to come in the future I hope). Since the launch of Backlot, Ooyala's video platform (March 2008), they have reportedly had more than 10,000 installs with publishers in over 25 different ...
Silverlight Announces H.264 Support for Online HD Video
Microsoft Silverlight has recently played a major role helping to shape some of the world’s biggest events in recent months. Silverlight – Microsoft’s cross-browser, cross-platform solution for delivering rich interactive applications and content experiences on the Web – helped viewers experience both the Olympic Games and the U.S. Democratic National Convention on the Web, providing ...
Online Real Estate Videos Increase Perceived Property Values
A recent survey by PropertyPreviews demonstrates the impact that online videos and professionally produced photography have on perceived real estate property values. According to the study, survey results show that the use of an online video tour in marketing real estate property increased the perceived value of a home by 6%. Additionally, users indicated that ...
Online Video Websites To Promote Your Website
Many website owners are trying to capitalize on the popularity of the internet. That may involve creating a website that sell as particular product or creating a website that relies on online advertisements to make money. Whichever type of website you own, your website will need to have traffic. Without that traffic internet users will ...
Online Video Strategy for Magazines - Video Ad Product Placement
We have talked a lot about what other media companies like newspapers are doing with online video. So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large sum of cash to develop an online reality show called ...
Video SEO for Local Television Shows – The PermissionTV Interview
Many broadcast television shows marketed for general consumer audiences are now providing web-based complimentary versions - a good means of expanding their audience and increase advertising revenue. But can a web-based version also be successful for local television shows? Matt Kaplan, VP of Solutions and Chief Strategy Officer for the online video platform provider PermissionTV ...
YuMe Launches Behavioral Targeting for Online Video Ads
YuMe, the largest dedicated video ad network on the Web, announced today the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage data about viewers' video consumption habits, online search histories, and ...
Online Video Advertising Industry Report for Q3 2008
Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, “State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video advertising. According to the report, online video advertising currently only ...
Mixing Video SEO and Social Marketing – The Blendtec Interview
One of the more well-known success stories with online video marketing is Blentec - a small company that took what people would think to be a standard generic product (a blender) and make the most entertaining and engaging video content on the web today. ReelSEO’s Grant Crowell recently interviewed the man responsible for the online ...
Open Source and Proprietary Internet Video Codecs
Internet video broadcasting is rapidly becoming the medium of choice for delivery of video entertainment and news. There are no geographic limitations or technical licensing requirements for broadcasting on the Internet, which allows any individual to produce and distribute multimedia to a global audience. Content producers have many technical options for creating video for broadcasting ...
Storybids Auction-Based Online Video Product Placement
If you’ve got a product to sell then you know how difficult it can be to find the right people to create your campaign and get the word out the way you want it done. You also know that product placement is a viable option, but might not know how to go that route. Storybids ...
TubeMogul Marketplace "Dating" Site for Online Video Producers, Advertisers
TubeMogul, the Web's most popular online video analytics firm, launched "TubeMogul Marketplace" today, a destination site aimed at connecting online video producers with advertisers, investors and others looking for opportunities in online video.
