ReelSEO Posts from September, 2008
New Cost Per Engagement (CPE) Online Video Advertising from VideoEgg
VideoEgg today introduced AdFramesSM, a performance-based ad offering designed specifically for brand advertisers. This innovative, feature rich model provides a more measurable way for advertisers to create high value engagement in social spaces, video and gaming environments.
New Grouped Video Search Results in Google Universal Search
Well, if you haven’t already noticed, it seems that the testing we found out about a few weeks back is the direction that Google has decided to go for the current interface of the Google Universal search results for videos in organic search. It appears that Google has adjusted the interface for video results that are part of universal search and are now promoting only two videos in the first 10 results if the search query is strongly associated with relevant video results.
YouTube Launches New Video Upload Tool Redesign Beta
Finally, YouTube has announced on their blog that they have released an updated version of their upload tool in Beta. Users in the past have complained about the file-size limitations in the Youtube upload tool and the lack of abilities to upload multiple videos at once. The new video file uploader (seen below) has been available in private beta for a few months and is now available to users by logining into your YouTube account and clicking on this link to opt in.
Upload AVCHD Video with Motionbox
Back in March, Motionbox announced support for high-definition video for its premium users. Just the other day, Motionbox announced that they now offer video tools that will support the direct upload and editing of native high-definition AVCHD (Advanced Video Codec High Definition) formatted video. As far as I know, this the first online video sharing site to support upload of AVCHD formatted video files. After you upload these files, which are typically quite large, they directly transcode the files on their server and then allow you to edit the video using the Motionbox web-based editing tools.
Online Video Press Releases Powered by SpotRunner
MultiVu, PR Newswire’s multimedia and broadcast PR company, and Spot Runner, a technology company developing the next generation of advertising services, announced today the launch of the MultiVu™ Spot Runner® MNR, a more affordable, all-in-one solution for planning, producing and distributing videos via multimedia news releases (MNR) and direct online video postings.
Automotive Online Video Marketing Trends – Car Dealers Embrace Online Video
We’ve discussed in the past the positive effect that online video marketing is having in various industries including the real estate industry as well as professional services and attorneys. Now we turn to the automotive industry and some recent research that not only demonstrates the effectiveness of online video for automotive sales, but gives us some insight in to adoption of online video by car dealers.
Online Video Advertising CPM Rates – Currently a Bargain for Advertisers
We already know that online video advertising vs. traditional banner display advertising is 4-7 times more effective for advertisers. So it stands to reason that publishers should be able to generate more revenue, and they do. But advertisers can look at this as a bargain because video advertising only costs 2-3 times more on average, for now.
Online Video Advertising in Russia to Total $3.5M This Year
For the first half of this year, online video ad spending in Russia totaled more than 30 million rubles, roughly equal to $1.2 million USD in revenue according to the Aegis Group’s AdWatch.
Metacafe is the Leading Destination for Independent Online Video Content
Metacafe solidified its position as the world’s leading independent online video site with 37.1 million unique monthly viewers worldwide and 7.4 million unique monthly viewers in the U.S. during the month of August, as reported in the recently released comScore Media Metrix data. Worldwide, traffic to Metacafe in August grew 37.7% year-over-year, including an 8.7% increase over the previous month. This makes Metacafe the third-largest video site in the world overall.
New Marketplace for Professional Online Videographers & Filmmakers
VideoPros announced the beta launch of its online video service and Web site, VideoPros.com. VideoPros is a venue to find and contact video professionals. Featuring a sophisticated professional videographer search, VideoPros services individuals, small businesses, corporations and industries needing professional video production and online distribution. The website offers video professionals a robust video hosting, streaming and content management system. Of course, so far (9/28), there are only 6 Filmmakers…. Hmm… it is Beta.
US Broadband Online Video Consumption Up 200% in One Year
According to a new ABI Research survey of online households in the United States, the number of consumers watching video streamed through a browser has doubled over the past year, going from 32% a year ago to 63% today. ABI Research believes this is due to growth in the amount of rich content available in ad-supported format on portals and through social networks, as well as increasing demand from consumers for video in both short- and long-form online.
YouTube Geo-targeting Local Video – Good New Feature, Still “Buggy”
It was back in June when YouTube started testing geo video search – integrating Google Maps with YouTube videos tagged with a physical location. Up to now it was only evident as either an advanced search feature, or as a standard keyword search. Now, typing in a location-based search may turn up related, location-based videos on the bottom of the same page. However our testing shows that this can be a buggy feature, as YouTube is more apt to recognize and properly map major cities than smaller ones.
