Yahoo Gives Up On Search Video Ads, Google and Others Still Experimenting
During the Q&A portion of the adtech Chicago session, The State of Online Video: Going Beyond the Pre-Roll, I asked panelist Rebecca Paoletti, Director of Video Strategy for Yahoo!, if her company was planning to roll out video ads in universal search results. Her response was the same as last year’s, “no.” She claimed that ...
Google AdSense Video - Global Expansion Begins
Google AdSense for Video is now available in more countries and languages around the globe. Apparently Google has heard the feedback from AdSense users and has decided to expand Video Units in YouTube for more languages & countries. Initially, the program was available only for the United States, Canada & United Kingdom. List of Newly ...
ScanScout + PointRoll = Total Video Ad Solution
ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ...
Video In Social Economy – Interview With Lemonade.com's CEO Tom Zawacki
We caught up with Tom right after his session at ad-tech Chicago: The Banner is Dead: Digital Advertising Strategies in the Age of Earned Media, which played to a packed house. In our audio interview, we discuss with Tom why search marketers need to be paying attention to the social side of e-commerce, the consumer behavior distinctions ...
Google Marketer's Playbook - The Online Video Advertising Market
In the following video (recorded in April of this year) Google product managers discuss the trends, benefits and strategies of online video advertising. Some topics covered include: History of online video advertising Discussion about AdSense for Video Advertising opportunities for video.
Yume Video Advertising Network Hires New CEO
Online video advertising network YuMe appointed Michael Mathieu as their new CEO, replacing the co-founder and previous CEO, Jayant Kadambi. Kadambi will stay on as president and a member of the board. Michael Mathieu was previously the president of Freedom Interactive, the internet division at Freedom Communications, whose portfolio includes the Orange County Register, Colorado ...
Google Claims No Bias for YouTube In Search Results – Do You Believe It?
ReelSEO earlier covered prominent search marketers' growing concern over what they perceive as Google's strong bias for YouTube in its universal search results. I recently posed that question to Google's CPG Industry Director, Kevin Kells, and ad tech's keynote speaker.
Video Search Engine Optimization At SES 2008
UPDATE - Complete coverage of Video Search Engine Optmization (VSEO) Session From SES - Here SES San Jose 2008 starts next week. One of the sessions on Day 1 that will certainly be of interest to many of you will be the one on Video Search Engine Optimization (VSEO). The following video is somewhat of ...
Huge $1 Million Pre-Roll Video Ad Buy - Brightroll
As much as people have complained about, and predicted the fall of pre-roll video advertising, advertisers continue to embrace and spend significant money on this format of online video advertising. As recent proof of that, BrightRoll, a video advertising network just closed what may be the largest pre-roll video advertising buy yet. According to Daisy ...
5 Tips for Creating High-Impact Online Video Ads
Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small companies create the most effective video ads on a budget? Jivox, a self-service online video advertising platform for local businesses, suggests that companies follow these simple strategies ...
VAST - IAB Attempts To Standardize Video Ad Serving
Having settled on new video ad guidelines back in May, the Interactive Advertising Bureau (IAB) is now trying to establish a standard for video players. The IAB has just released a Digital Video Ad Serving Template, dubbed VAST, which is designed to standardize communication protocols between video players and services. With the announcement, The IAB ...
Spot Runner Overview - Cross-Media Video Marketing
Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes video production, media planning and media buying services across multiple ...
The Future of Mobile Marketing - BlueFire Digital
Tangentially hooked into video marketing…it’s both unbelievably cool, and totally scary at the same time. So I had to write about it :) Remember that scene in Minority Report where the advertisements knew who John Anderson (Tom Cruise) was and tailored the ads to suit him? Everyone either laughed as if to say it would ...
KoldCast TV Sponsors Controversial Web Video Series
With 17 successful episodes under their belt, the controversial break-out web series, Midwest Teen Sex Show (MTSS), has landed its first major sponsor with KoldCast TV. The series, which has been airing on-demand on several video web sites and on KoldCast TV since its Beta launch in March, will now air exclusively on the KoldCast ...
Video Search Apps Based On Truveo API
TopCoder, the leader in online programming competition, skills assessment and competitive software development, today announced the winners of the Truveo Developer Challenge. Competing for a prize pool of $100,000, developers were set loose to build custom applications that use Truveo’s open API, to build the next great video search application. Competitors leveraged Truveo, the world’s ...
