ReelSEO Posts from August, 2008
Video Widget Tips – Interview with Avenue A | Razorfish’s Jeremy Lockhorn
I recently interviewed Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish, right after his speaking session at the adtech Chicago conference, Widgets and Applications – The New Media Network. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.
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New Google Universal Search Video Thumbnail Tests
Ever since Google launched it’s Universal Search initiative, we have seen them test various formats for the display of universal search results in the search results pages (SERPS). We have shown a you few examples in the past of some testing that Google has done with display of video results and the video thumbnail.
Animoto Officially Launches After A Successful Year in Beta
Remember that cool company Animoto that we wrote about a while back. The one that let’s you make your own videos but slapped the logo on at the end? The same company that is still on my Facebook page with my 30 second video from Paris.
In Search of Online Video. The Case for Video SEO
Yesterday, I could not get out of my head a comment made by a panelist on the session, “Video Search Engine Optimization (VSEO)” at SES, namely Greg Jarboe. Greg mentioned an example video whereby most users who watched the video, discovered the video primarily through social sharing mechanisms (sharing, embedding, etc…) vs. video search. Specifically, he presents findings for a video about Nicholas Carr and goes on to point out that 7.4% of views came from search, 71% from embedded players. He also talks about the dominance of Youtube and the need to focus optimization efforts for youtube.
I completely agree with what I think was Greg’s point, namely the importance of taking advantage of all means to drive traffic to your videos and that video search is only one piece. Really, I think that Greg’s point was that video marketing and optimization goes beyond just video SEO, and perhaps we need another definition or term. However, I wonder if some folks in the audience were thinking… “If only 7.4% of views came from search, why do I need to know about video SEO?” So, because this was bugging me all night, my plan today was to do some research and find out whether this is an accurate representation of video discoverability overall.
VSEO – Video Search Engine Optimization (VSEO) Session
The following is a recap of the session, titled “Video Search Engine Optimization (VSEO),” from the Search Engine Strategies (SES) conference in San Jose, CA – August 18th, 2008
The big hero of this session was TubeMogul. As you all know, TubeMogul is a service that enables you to syndicate your videos to all of the major video sites. It also provides analytics tools for monitoring performance across each of the syndicated sites. Gregory Markel was the first to mention it (stating several times that he has no financial interest in the company), and several other panelists said that they use it as well. Although Tubemogul is not a tool to optimize video hosted on your own site, it is a strategy for search engine visibility via syndication of video content across multiple popular video sharing websites.
Measuring Online Video – Interview with comScore’s Josh Chasin
ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, “The State of Online Video: Going Beyond the Pre-roll.”
Optimal Bitrate Calculator for Flash Video Encoding
For those of you that are unaware, there is an excellent FLV bitrate calculator tool from Adobe that does an excellent job of helping you determine the optimal bitrate at which to encode your Flash video files. I don’t usually post such a short snippet of info, but this tool was one that I had to let you all know about.
Optimal Frame Dimensions for Flash Video Encoding
There are many different factors that contribute to visual quality when encoding compressed video for the web. One factor that is often overlooked has to do with encoding blocks and what dimensions you choose when encoding video. Choosing non-optimal dimensions can result in poor visual image quality and reduced frame rate.
Video Ads Generate 3 times the CPM of Banner Ads
More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study.” So, are publishers turning more and more to video ad networks to monetize remnant video advertising?
Pre-Roll vs. Overlay – Both Video Ad Formats Are Effective
Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.
WellcomeMat Partners with Turnhere For Real Estate Video
TurnHere Inc., an online video solutions platform, today announced a partnership to become a trusted video production partner for WellcomeMat, an online video management platform where site members market properties and local businesses. As part of the initial relationship, TurnHere will provide at least 250 local neighborhood videos for WellcomeMat’s new video search product.
