Video Widget Tips – Interview With Avenue A | Razorfish’s Jeremy Lockhorn
http://www.reelseo.com/video-widget-tips/ Interview with Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.
New Google Universal Search Video Thumbnail Tests
Ever since Google launched it's Universal Search initiative, we have seen them test various formats for the display of universal search results in the search results pages (SERPS). We have shown a you few examples in the past of some testing that Google has done with display of video results and the video thumbnail.
Animoto Officially Launches After A Successful Year In Beta
Remember that cool company Animoto that we wrote about a while back. The one that let’s you make your own videos but slapped the logo on at the end? The same company that is still on my Facebook page with my 30 second video from Paris. Well they’ve survived the growing pains of one year ...
Video Thumbnails for VSEO - Bob Bahramipour - Thumbnails, Thumbnails, Thumbnails
http://www.reelseo.com/thumbnails-vseo-yume/ Optimizing video content isn’t really much different from optimizing textual content. In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. Listen as Bob explains the important aspects of video SEO, including “thumbnails, thumbnails, thumbnails.”
In Search of Online Video. The Case for Why Video SEO
Yesterday, I could not get out of my head a comment made by a panelist on the session, "Video Search Engine Optimization (VSEO)" at SES, namely Greg Jarboe. Greg mentioned an example video whereby most users who watched the video, discovered the video primarily through social sharing mechanisms (sharing, embedding, etc...) vs. video search. Specifically, ...
VSEO - Video Search Engine Optimization (VSEO) Session
http://www.reelseo.com/vseo-ses-2008/ Learn VSEO and Video Search Engine Optimization - Read for tips, tutorials, guidelines, and more information on Video SEO. Find out how to optimize video for online discovery for maximum visibility.
Measuring Online Video - Interview With ComScore's Josh Chasin
http://www.reelseo.com/interview-comscore-measuring-video/ ReelSEO's Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.
Optimal Bitrate Calculator for Flash Video Encoding
For those of you that are unaware, there is an excellent FLV bitrate calculator tool from Adobe that does an excellent job of helping you determine the optimal bitrate at which to encode your Flash video files. I don't usually post such a short snippet of info, but this tool was one that I had ...
Optimal Frame Dimensions for Flash Video Encoding
There are many different factors that contribute to visual quality when encoding compressed video for the web. One factor that is often overlooked has to do with encoding blocks and what dimensions you choose when encoding video. Choosing non-optimal dimensions can result in poor visual image quality and reduced frame rate. Video codecs use ...
Video Ads Generate 3 Times The CPM of Banner Ads
More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study.” So, are publishers turning more and more to video ad networks ...
Pre-Roll Vs. Overlay - Both Video Ad Formats Are Effective
Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. Leading brands, including Honda and T-Mobile, participated in the study ...
WellcomeMat Partners With Turnhere for Real Estate Video
TurnHere Inc., an online video solutions platform, today announced a partnership to become a trusted video production partner for WellcomeMat, an online video management platform where site members market properties and local businesses. As part of the initial relationship, TurnHere will provide at least 250 local neighborhood videos for WellcomeMat's new video search product. Through ...
Video Ads Vs. Traditional Banners - Measuring Effectiveness
I came across some interesting research from DoubleClick that compares the performance of online video advertisements (in-page video ads as opposed to in-stream video ads) with that of traditional, or image banner ads (GIFs & JPEGs). More and more, I am seeing videos run by themselves in banner positions (mostly 350*250 medium rectangle) on websites ...
Online Video Usage In Europe Doubles - Now Most Popular Online Activity
28 percent of Europeans now regularly watch online video, more than double the rate in 2006, according to a new report from JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business. The report, ‘Online Video in Europe: Managing TV Audience Fragmentation’ finds that online video is now the ...
Facebook Tests Commentable Video Advertisements
Earlier this month Facebook was redesigned and now they are experimenting with an interesting new concept for video advertising. Apparently, they are inviting Facebook users to rate and comment on video ads in the same way that users can rate and comment on everything else, from users pictures to news feeds. Facebook has struggled to ...
