ReelSEO Posts from June, 2008
Automotive Video Search Queries Triple This Year
Despite an overall slowdown that has occurred recently with regard to automotive sales across the US, it appears that consumers are increasingly utilizing online video content to shop for and get information on new vehicles. According to a study recently released from Google (brought to our attention thanks to clickZ), searches for specific vehicle brand names coupled with the term “video” have risen 237 percent over the past year.
Eyeblaster Launches Global Video Widget Campaign
In the spirit of the European Soccer Championship, Eyeblaster, NIKE, AKQA and Mindshare worked together to deliver one of the largest video widget campaigns ever attempted to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. NIKEFootball’s video widget campaign moved across more than 10 countries, revolutionizing the way any brand has ever used ad serving technology.
New ‘StomperVision’ Online Video Marketing Course
StomperNet has launched ‘StomperVision’ – a new online video marketing course with the coach Mike Stewart. Mike’s a StomperNet staff member and is known as one of the most highly regarded online video experts today. The series takes advantage of all the “best of the best” of StomperNet’s video production and sales strategies with Mike Stewart’s 20 years of extensive experience in the film production industry.
Search Engines Use UGC to Improve Video Search
As you likely have heard, Youtube recently a new annotations feature that basically enables video creators to add add background information to a video hosted on Youtube. You can also use the annotations to link to related YouTube videos, channels, or search results from within a video.
Just this past weekend, Metacafe announced a new feature and beta wiki platform called Wikicafe beta program. With this new program, registered users will be able to collaborate with online videos and will have the ability to edit, enhance, and even translate video tags, descriptions, and other types of metadata. You can translate the metadata into one of 6 different languages (Spanish, Italian, French, Dutch, German, and Hebrew).
So, the real question is… what is the driving force behind the decision to add these user generated content (UGC) features to online video websites? Are Youtube and Metacafe simply doing their best to add cool new features that users have asking for? Or, is there another reason for these new features?
Ooyala Video Scheduling – New Flight Time Feature
You may have noticed that I use Ooyala to power the videos on my site for the past several months. It is fast becoming one of my favorite video platforms next to blip.tv, brightcove, and a few others (granted that I have not tried every service available these days – soo many companies).
Magnify Launches Self-Service CDN for SMBs
According to the Magnify.net blog this morning, Magnify has launched a new self-service CDN focused primarily towards small and medium sized businesses.
This new offering, dubbed, Magnify Pro, provides customers with access to Magnify.net’s VP6 encoding infrastructure and serves video files from their secure Amazon S3 account.
Youtube Keyword Research Tool for Video SEO
Over the course of the past year, I have had at least 10 people ask me whether I was aware of any online keyword research tools that specifically focused on keyword suggestions for online video marketing. Trust me, I’ve asked everyone I know… I have even put in requests to some of the popular online keyword research companies with no indication that such a tool was being developed.
Turnhere Reaches 5000 Filmmakers in Global Network
TurnHere, Inc., the leading online video solutions platform, today announced its global professional filmmaker network has surpassed the 5,000-filmmaker mark. Reaching this milestone allows TurnHere to continue to fill the soaring demand for its high-quality Web video production. The filmmaker network is an invaluable asset for TurnHere’s locally based production platform, which delivers narrative-style online video advertisements to companies in a range of industries.
New Research – Online Video Viewership Peaks Early
Tubemogul recently released the results of a new study to determine when the most view occur in the life-cycle of an online video. Here are the results of their study:
New Social IPTV Platform for Internal Collaboration
Brandstation is a truly unique and cutting-edge social communications platform, created by viewmy.tv ltd, the social technology company. With ready-made core functionality, brandstation offers bespoke communications solutions around brand and marketing business objectives- creating an innovative and effective way to utilize Web 2.0 technology for businesses.
VideoEgg Wins Prestigious “Best New Company Award”
VideoEgg, the rich media ad network for guaranteed brand engagement, today announced it has been honored with a Stevie Award for “Best New Company – All Other Industries” at The 2008 American Business Awards. VideoEgg joins distinguished companies such as Dow Jones, Eastman Kodak, HP and FedEx Kinko’s as a winner of the renowned award.
Online Reputation Management with Video SEO
Grant Crowell a contributor to ReelSEO.com and Search Marketing Standard’s Video columnist, posted an excellent article today that makes the case for why video SEO is important for reputation management online, and provides some information regarding solutions to start off with.
