Top Ten Online Viral Video Ads of 2008

Yesterday, The Feed Company released its list of the top ten online viral video ads for 2008.

“You have a lot of younger creatives at the ad agencies who have grown up on the Web who don’t think in terms of traditional 60-second spots anymore. Our Top 10 shows that this new type of creative – less brand, more entertainment – is finding bigger and bigger audiences online.” – said Josh Warner, President, Feed Company

Here’s the criteria Feed Company used for selecting the Top 10 Viral Video Ads of 2008.

• Essential viability – all the picks from Levi’s “Guys Backflip into Jeans” to brand Obama “Yes We Can” to  are infinitely shareable and  possessed incredibly high number of views, favoritism, and comments.
• Centered around a big concept – all the picks were centered by simple, big creative concepts that were extremely well executed – traveling around the world to share a dance, a collage style music video inspired by Obama’s acceptance speech following the New Hampshire primary, a ball girl scaling a baseball field wall to communicate Gatorade’s re-hydrating powers
• Breadth of executions – we wanted to reflect the breadth of executions that are finding big audiences online – from the “faux” viral – Bike Hero – to the controversial and highly stylized – Diesel- to the celebrity driven – Kobe Bryant.

And the winners are…..  Drum roll please

1. “Where the Hell is Matt?”

5. “Wario Land: Shake It!”

This one is really cool

Advertiser: Nintendo | Ad Agency: Goodby, Silverstein & Partners

Watch the rest below at FeedCompany

6. “Take It To The Next Level” – Advertiser: Nike | Ad Agency: 72andSunny

7. “Bike Hero” – Advertiser: Activision | Ad Agency: Droga5

8. “SFW XXX Party Invitation” – Advertiser: Diesel | Ad Agency: Viral Factory

9. “Kobe Jumps Over Car” – Advertiser: Nike | Ad Agency: Weiden + Kennedy

10. “Square Peg Round Hole” – Advertiser: Electronic Arts |  Ad Agency: Weiden + Kennedy

Thanks to Josh from Feed Company for the great round-up.

About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson

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