Top Ten Online Viral Video Ads of 2008

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Yesterday, The Feed Company released its list of the top ten online viral video ads for 2008.

“You have a lot of younger creatives at the ad agencies who have grown up on the Web who don’t think in terms oftraditional60-second spots anymore. Our Top 10 shows that this new type of creative – less brand, more entertainment – is finding bigger and bigger audiences online.” – said Josh Warner, President, Feed Company

Here’s the criteria Feed Company used forselectingtheTop 10 Viral Video Ads of 2008.

• Essential viability – all the picks from Levi’s “Guys Backflip into Jeans” to brand Obama “Yes We Can” to are infinitely shareable and possessed incredibly high number of views, favoritism, and comments.
• Centered around a big concept – all the picks were centered by simple, big creative concepts that were extremely well executed – traveling around the world to share a dance, a collage style music video inspired by Obama’s acceptance speech following the New Hampshire primary, a ball girl scaling a baseball field wall to communicate Gatorade’s re-hydrating powers
• Breadth of executions – we wanted to reflect the breadth of executions that are finding big audiences online – from the “faux” viral – Bike Hero – to the controversial and highly stylized – Diesel- to the celebrity driven – Kobe Bryant.

And the winners are….. Drum roll please

1. “Where the Hell is Matt?”

5. “Wario Land: Shake It!”

This one is really cool ;-)

Advertiser: Nintendo | Ad Agency: Goodby, Silverstein & Partners

Watch the rest below at FeedCompany

6. “Take It To The Next Level” – Advertiser: Nike | Ad Agency: 72andSunny

7. “Bike Hero” – Advertiser: Activision | Ad Agency: Droga5

8. “SFW XXX Party Invitation” – Advertiser: Diesel | Ad Agency: Viral Factory

9. “Kobe Jumps Over Car” – Advertiser: Nike | Ad Agency: Weiden + Kennedy

10. “Square Peg Round Hole” – Advertiser: Electronic Arts | Ad Agency: Weiden + Kennedy

Thanks to Josh from Feed Company for the great round-up.

What do you think? ▼

About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson