186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views. The new data, from comScore, doesn't confirm the amount of content, or advertising videos viewed last month (for reference, in March it was 47 million and 29 million, respectively), although it breaks down the most popular sites for us in terms of unique viewers, or audience reach.
Highlights Of The April 2014 Online Video Rankings Report
- 186.1 million Americans watched online content videos in April 2014.
- Google Sites ranked as the top video content property.
- BrightRoll was the top video ad property, and its ads reached 54% of the U.S. audience.
- VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique Viewers April 2014
Google (i.e. YouTube) attracted 155.7 million views last month. Facebook held fast to second place with 87 million users, and there was also no change for AOL, Inc in third place with 65.3 million views. VEVO takes its place again in the top 10, with a #6 position for its 37.9 million views. Blinx and Turner Digital drop out, replaced by VEVO and Microsoft sites.
Top 10 Video Ad Properties by Video Ads Viewed April 2014
In the video ad property category, BrightRoll claimed the top spot back from Live Rail, serving ads on its platform to 53.8% of the total U.S. population last month. Specific Media jumped from #8 to #2 with a 42.9% reach, with Live Rail in at #3 with 42%. We're missing a lot of the information that comScore usually provides, although they do confirm that its video ads metric is limited to streaming-video advertising only, and doesn't include overlays, matching banner ads, or any other form of video monetization.
Top 10 YouTube Partner Channels by Unique Viewers April 2014
VEVO, rock-steady at #1 as the YouTube channel with the most unique views, increased that percentage from 28.8 million in March, to 35.8 million last month. Fullscreen hold the #2 position again with 25.6 million unique viewers, then its ZEFR (24.5 million), Maker Studios (24.4 million) and Warner Music (23.6 million). It's a new entry at #10 for JukinVideoNetwork @ YouTube with 13,052 unique viewers.
comScore confirm that a video is defined:
as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
comScore’s April online video rankings report is available here.