YouTube really wants you to have the information you need to be successful and so they are giving away some interesting information in Insights for Audience.Essentially you can go to the TestTube and pick your own audience to see exactly what they're doing, their demographics and what they like. You can then define a specific audience you want to inspect to see how you might better target them or if they are even interested in what it is you have to offer. A pretty cool deal over all. I did a quick search on European viewers 18-44 who like games and here's some interesting info I received in return.
This audience's age, gender, and origin
Their age ranges
- 13-17: 16.9%
- 18-24: 49.5%
- 25-34: 26.6%
- 35-44: 7.0%
- 45-54: 0.0%
- 55-64: 0.0%
- 65-: 0.0%
- Female: 11.7%
- Male: 88.3%
Interests: This audience's likes / dislikes
Users in this audience watch 5.3 times more Games videos than average.
How this audience's interests are distributed across all verticals - Showing videos and search terms for: none.
Also gives you info on what they're watching and the keywords their using to search. All of this adds up to some very interesting and useful information in regards to how you might target a certain demographic. You can drill down all the way to age, gender, location and interest. Or you might take a higher level approach and knowing what age and gender might best fit your product just search on that and find out their interests and then work to target them that way.
Overall it's more information that YouTube is hoping will help you (and them) monetize their content even better and perhaps even draw in some new advertisers in the long run. Seems like a solid plan and a step in the right direction.