According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That’s more than a Bilion a day. Who came out on the top for the month?
Hulu? No they didn’t hit the top spot that still belongs to Google of course, but they did top 1 Billion video streams for the month. Of course about 40% of the other 32 Billion were mostly served up by Google Sites (13.2B roughly). It is the first time that Hulu has topped 1 Billion streams for a month.
In fact, since April 2009, Hulu has tripled their streams while Google has only doubled theirs. If those growth numbers held steady for both, Hulu would be ready to surpass Google Sites in 3.5 years (yes, I did that math).
After those two video monsters came Yahoo!, FOX and Microsoft each with half a Bill (ion, not Gates) roughly. Megavideo.com managed to hang in the top ten another month, just edging out AOL by 300,000 videos to hold 9th.
| Top U.S. Online Video Content Properties* by Videos Viewed December 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
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| Property | Videos (000) | Share (%) of Videos |
| Total Internet : Total Audience | 33,242,835 | 100.0 |
| Google Sites | 13,242,487 | 39.8 |
| Hulu | 1,013,494 | 3.0 |
| Microsoft Sites | 561,052 | 1.7 |
| Fox Interactive Media | 550,505 | 1.7 |
| Yahoo! Sites | 539,416 | 1.6 |
| Viacom Digital | 372,641 | 1.1 |
| Turner Network | 366,987 | 1.1 |
| CBS Interactive | 297,298 | 0.9 |
| Megavideo.com | 210,294 | 0.6 |
| AOL LLC | 209,957 | 0.6 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
However, the numbers look totally different when talking about unique viewers. Sure Google still ranks supreme with 136M but then comes Yahoo, FOX, CBS, Microsoft and finally Hulu. That means a lot of Huludytes are watching 23 video per person while Googlodytes are watching about 97 or so. At the bottom of the top ten is 5min.com who pulled in a cool 30 million viewers.
| Top U.S. Online Video Content Properties* by Unique Viewers December 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
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| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet : Total Audience | 177,851 | 186.9 |
| Google Sites | 135,830 | 97.5 |
| Yahoo! Sites | 59,842 | 9.0 |
| Fox Interactive Media | 56,781 | 9.7 |
| CBS Interactive | 47,918 | 6.2 |
| Microsoft Sites | 44,579 | 12.6 |
| Hulu | 44,189 | 22.9 |
| Viacom Digital | 39,592 | 9.4 |
| Facebook.com | 32,754 | 5.0 |
| Turner Network | 30,586 | 12.0 |
5min.com |
30,530 | 2.5 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Finally, the top ten video ad networks showed a little shakeup. BBE had a huge jump up to 2nd (formerly 7th in November). SpotXchange moved up two to fourth. What happened to YuMe? Well they gained 3M viewers of Nov. 2009 but BBE nabbed 47M and SpotXchange 15M. In the lower half Adconion showed up out of nowhere knocking DBG off the top ten chart and almost topping Brightroll. TidalTV held in there with a cool 6.5M more viewers than the previous month.
| Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers December 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
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| Property | Unique Viewers (000) | Viewer Penetration |
| Total Internet : Total Audience | 177,851 | 100.0 |
| Tremor Media – Potential Reach | 103,672 | 58.3 |
| BBE – Potential Reach | 101,124 | 56.9 |
| Advertising.com Video Network – Potential Reach | 83,619 | 47.0 |
| SpotXchange Video Ad Network – Potential Reach | 81,290 | 45.7 |
| YuMe Video Network – Potential Reach | 76,356 | 42.9 |
| ScanScout Network – Potential Reach | 70,976 | 39.9 |
| Break Media Video Ad Network – Potential Reach | 61,269 | 34.4 |
| BrightRoll Video Network – Potential Reach | 55,227 | 31.1 |
| Adconion Video Network – Potential Reach | 55,027 | 30.9 |
| TidalTV – Potential Reach | 46,563 | 26.2 |
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About the Author -
Christophor Rick Christophor Rick is a writer specializing in technology, new media and consumer electronics. He is the CEO at Gamers Daily News and his past work has included press releases, copywriting, travel writing and journalism. His project R2 Relations is leverages the power of social networks to increase brand awareness and traffic for companies and their products and creating online communities for increased interaction with the products and brands. The WifeCycle, his first novel, was just recently self-published. The hard-to-love main character and unconventional writing style made it too risky for many publishers.
