Below is an excerpt from a great post on NewTeeVee, titled "Break It Down: $120M for Streamed TV"
U.S. television networks will generate $120 million from online advertising shown on streamed episodes in 2007, said an executive from a major media buyer. Tracey Scheppach, senior vice-president and video innovation director for Starcom, told the Financial Times that number was based on extrapolating her company's purchases across the web sites of the four major TV networks.
That's a nice meaty number to throw into your PowerPoint decks, but let's get some context.
Read the rest at NewTeeVee
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