Mark R Robertson |
November 30, 2007 |
Comments 
Below is an excerpt from a great post on NewTeeVee, titled “Break It Down: $120M for Streamed TV”
U.S. television networks will generate $120 million from online advertising shown on streamed episodes in 2007, said an executive from a major media buyer. Tracey Scheppach, senior vice-president and video innovation director for Starcom, told the Financial Times that number was based on extrapolating her company’s purchases across the web sites of the four major TV networks.
That’s a nice meaty number to throw into your PowerPoint decks, but let’s get some context.
Read the rest at NewTeeVee
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Posted:
November 30, 2007 in
Video Advertising
About the Author -
Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.
