Nestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand's collaborations with well-known YouTube creators that is driving real engagement online.
There are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when they could be pushing resources elsewhere?
According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a 'Related Videos' feature “get people to binge on videos as they do on YouTube.”
In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters?
Instagram Video is an incredibly important platform for brands and marketers, and the more professional you can make the content, the better. We take you through a quick guide to uploading a pre-made, edited video to Instagram.
Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.
Freebooting continues to be a serious issue for a huge number of creators who are seeing their video content being redistributed with no credit at all. It's a very real problem on Facebook, and in our handy guide, we take you through the process of reporting the offenders and reclaiming your intellectual property.
A new study indicates that over half of all Google keyword searches in the U.S. return at least one video result for the reader, and 8 out of 10 of those videos belong to Google's video platform YouTube.
On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.
Some of the videos that went viral in April saw a huge difference in views and engagement on Facebook compared to YouTube. Yes, autoplay is a factor, but are fans on Facebook just more engaged than those on YouTube?