Paywall video platform VHX is opening up its distribution services to the public. It's a company that has built a reputation as a one stop, out-of-the-box solution for film content creators and independent art content distributors.
2013 Video Marketing Survey & Business Video Trends ReportA new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns. ...
Pranksters in Love: Behind the Reel for Valentines Day [Interview]Pranksters in Love have built up a massive following on YouTube, and they are our special Valentine's Day guests on this week's "Behind the Reel". We talk to them about their love of pranking, the creative process and what's really made a difference for them on YouTube....
7 Questions You MUST Answer Before Making That Branded VideoBefore you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’r...
YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands....
BlackboxTV: Behind the Reel from YouTube to Hollywood [Interview]BlackboxTV has carved out a very unique niche on YouTube with its horror and sci-fi content. It's now got a major horror movie in the works, and BlackboxTV founder Tony Valenzuela is our special guest on this week's "Behind the Reel". ...
KontrolFreeks, heard of them? If you're a gamer and on YouTube, you probably have. If you're not, it's hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How'd they do it? Read on!
Vimeo-on-Demand, one of the best places to find truly indie filmmakers and their works, turns one year old. To celebrate, Vimeo tossed in a few more features to help you out. Plus, they've decided to shine some light on the employees that don't get a lot of face time but without whom, Vimeo wouldn't exist, or have such cool new features. Well done Vimeo and Happy Birthday Vimeo-on-Demand!
As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.
Soon you may be able to watch the best of Vine content with hand-picked video lists chosen by a dedicated Vine editor. Vine's app currently supports category pages but that content is based on user input from it's 40 million members. There's just one catch - if your favorite category is sex, you will have to go to Tumblr because Vine is banning explicit adult content.
In a week where Vine experimented with some interesting curation features, and officially banned explicit content, we've seen some excellent creative work by brands and agencies on the platform. VW, Samsung, Cadbury, Nest, Spotify and Priceline all made the pick of the best Vines of the week.
YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This ...
In our pick of the best videos of the week we learn that hoverboards are completely fake but we still want one anyway, marijuana advertising goes mainstream and Kevin Spacey was born to play Keyboard Cat. WElcome to Fun Video Friday.
Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women's Day PSA attempt through Glass.
Chris Pirillo has built up a loyal and engaged following on YouTube, and he is our special guest on this week's "Behind the Reel". We talk to him about what it takes to make a successful living via online video, the creative process, trends for 2014, and Wolverine hoodies.
If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.
Online video service Vid.ly has teamed up with JW Player and that means the guesswork will been taken out of encoding profiles for HTML5 browsers, smartphones, tablets, set-top boxes and connected TVs. The new partnership will ensure that publishers can keep up with the latest mobile devices and browsers on the market.
It's been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.
In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.
Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you've taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.
Vimeo has already committed itself to help indie filmmakers distribute and monetize their content via the Vimeo on Demand platform. Now it has announced an extra $10 million worth of funding to support creators, who meet certain criteria, with marketing and financial assistance.