SEO For Video – Video SEO Tips & Techniques

Below is a resource and set of links to some of our more popular video search engine optimization tips and tutorials from the past year.  We will update this list from time to time as we post additional video SEO tips, tutorials, guidelines, etc…. Good luck with your video search marketing and optimization efforts.

Video Project Planning & Management – Market7 Overview

market7 logo4a8c156bce832 200x86 Video Project Planning & Management   Market7 OverviewMarket7 wants to be your online collaboration service and video project planning solution and of course make money off of you while doing it. They have free trial accounts to check it out and offer a range of product packages to help you get all your creative from talent to post-production in the same place and on the same page (or in the same frame?).

EveryZing Moves to RAMP Focus on Content Optimization

ramp logo EveryZing Moves to RAMP Focus on Content OptimizationYesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video

Univision/YouTube Partnership Is A Bigger Deal Than You Think

spanish univisionDid you see the headline earlier this week that YouTube had struck a deal with Spanish Television Network, Univision?  If you’re a typical American, you might have passed right over it.  Maybe you noted it mentally, but figured it wasn’t terribly important to you since you don’t speak Spanish.

The deal actually seems pretty important to me for two big reasons:

Kaltura Grows a Longtail

kaltura longtail Kaltura Grows a LongtailEveryone remembers that Kaltura makes the first open source online video platform right? The Kaltura Community Edition. Well now they’re beginning to expand that with new deals, this time around it’s with LongTail video, the open source video player.

YouTube Continues Search Engine Domination – up 31% YOY

youtube search 200x157 YouTube Continues Search Engine Domination   up 31% YOYIs anyone still wondering if search is important for video?  In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google.  Ever since then, YouTube has continued to dominate the search space when you look at the total number of search queries.

Nalts’ Cuddly Tips & Strategies for YouTube Video Success

Nalts’ Cuddly Tips & Strategies for YouTube Video Success

Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona.  Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos.

Succesful Content Syndication and Aggregation Strategies

smwest logo 200x52 Succesful Content Syndication and Aggregation StrategiesI’m at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning’s session titled, “Successful Content Syndication and Aggregation Strategies.” 

YouTube Direct Connects Users and Media Organizations

youtube direct1 200x46 YouTube Direct Connects Users and Media OrganizationsWe all have video cameras or video-capable mobile phones and that means new ways to see what’s happening in the world. Not only for you but for others as well. We get a eyewitness views of the events as they unfold and now, we can do it through YouTube.

Watch Streaming Media West & Online Video Platform Summit Keynotes Live

streaming media live

We’re just about to head over to the Streaming Media West conference in San Jose, CA. For the first time in the history of this important conference, everyone will be able to watch parts of the conference live, both here on ReelSEO (below) as well as on Streamingmedia.com, courtesy of livestream.  Coverage will start today with the opening keynote from Bill Stone, president of FLO TV at 12 p.m. EST/9 a.m. PST.

YouTube Adds Support For 1080p Full HD Video – Sweet

youtube hd YouTube Adds Support For 1080p Full HD Video   SweetThis is easily the best news in weeks for video producers:  YouTube is now supporting true HD 1080p.  Yes, you read that right.  You can now upload 1080p HD videos to YouTube and share the glorious high definition quality with your friends.

2010 In-Stream Video Advertising Predictions – Interview with Google

2010 In-Stream Video Advertising Predictions – Interview with Google

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

YouTube Has Begun Testing “Skippable” Pre-roll Ads On Videos

skippingrope 300x289 YouTube Has Begun Testing Skippable Pre roll Ads On VideosYouTube has begun testing “skippable” ads on videos.  But before you get offended as an advertiser (“What?!  They’re letting people skip my ads?”) or get excited as a user (“Hooray!  They’re going to let me skip ads!”), you should probably know that this is research and not necessarily a new permanent feature.

What YouTube—Google, really—is trying to do is ascertain what kind of ads are appealing to viewers, and what kind of ads they won’t tolerate.  They’re also hoping to learn more about the demographic make up of audience subsets—“What kind of person is more likely to tolerate this kind of ad?”  Or, “Exactly when do they tire of an ad and choose to skip it?”