• Watch Time: A Guide to YouTube's Most Important Ranking Factor

  • 300+ Hours of Video are Uploaded to YouTube Every Minute

  • Using Copyrighted Music in Videos: When is it Legal?

    Copyright law can be a minefield to navigate, and many thousands of creators may not even be aware that they are in breach of the law by using copyrighted music in their videos. We take a look at the issues surrounding copyright, and how video creators can stay legal. ...
  • How Many Views Does a YouTube Video Get? Average Views by Category

    Do you know how many views a YouTube video gets on average? We took a look at 9 of the major categories and analyzed the average amount of views across each category. The numbers may surprise you, as will the affect that certain keywords in the title have on view count. ...
  • Working the Vertical: The Role of Logic and Emotion in Video Marketing

    Video marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy....
  • ReelSEO + Tubular = Fast-Forwarding Video Marketing Intelligence

    When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute -- versus more than 300 hours/min nowadays....

Does Your YouTube Channel FAIL to Reach the Right Audience? 3 Tips for Success! [#TubeTalk #62]

Does Your YouTube Channel FAIL to Reach the Right Audience? 3 Tips for Success!  [#TubeTalk #62]

Is your YouTube channel attracting the right audience? Are you reaching the right viewers, and making your channel more appealing for brand deals? We discuss this super-hot topic in this week's #TubeTalk marketing podcast.

Where NOT to Place Annotations on YouTube Videos [How-To's Day #5]

Where NOT to Place Annotations on YouTube Videos [How Tos Day #5]

Annotations are a fantastic feature for any YouTube creator as they can be used to guide the viewer to watch other channel content, visit an associated website, or to give extra information about a topic. But the placement of your annotation can drastically impact its success rate, so we show you what to avoid on this week's How-To's Day.

Long-Form Video Content Set to Increase its Market Share [Report]

Long Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.

Viral Video Roundup for February 2015: Speed Dating & Power Rangers

Viral Video Roundup for February 2015: Speed Dating & Power Rangers

We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.

How to Optimize YouTube Videos for Mobile Devices [#TubeTalk #61]

How to Optimize YouTube Videos for Mobile Devices [#TubeTalk #61]

Half of all YouTube traffic comes from mobile devices so what is the best way to optimize your videos for mobile? On this week's TubeTalk podcast we discuss getting the most out of your mobile traffic analytics, explain the difference between the YouTube mobile apps, and confirm which annotations work on phones and tablets.

Vidcon 2015 Welcomes ReelSummit - Exclusive Discount for Industry Track

Vidcon 2015 Welcomes ReelSummit   Exclusive Discount for Industry Track

For those of you that have been lucky enough to attend our annual ReelSummit event, where we brought marketers, brands, retailers, and storytellers together to celebrate the business of video, we have some news for you. The good news is that we have secured an exclusive opportunity for ReelSEO and ReelSummit fans to attend a worthy alternate event with an exclusive discount.

Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why [How-To's Day #4]

Are You Misleading Viewers? How to Best Disclose Sponsored Videos & Why [How Tos Day #4]

It's a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that's totally against current FTC guidelines. In this week's How To's Day, we discuss how you can properly disclose your paid endorsements, and why you need to.

How YouTube Can Overcome the Strategic Threat From Facebook

How YouTube Can Overcome the Strategic Threat From Facebook

There's no doubt that Facebook poses a real threat to YouTube's dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube and Google need.

The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

The Art of Persuasion: 5 Viral Videos You Didnt Know Were Ads

Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We look at 5 incredibly successful branded videos that you may not have realized were ads.

How-to Calculate ROI from Adding Closed Captions to YouTube

How to Calculate ROI from Adding Closed Captions to YouTube

Captioning on YouTube is a much discussed topic among YouTubers with the cost usually being the main concern. To help alleviate some of this uncertainty, 3Play Media has introduced a free tool that will calculate the Return on Investment of captioning your YouTube channel.