'Through the Wringer' is a new video marketing series that takes an in-depth look into the video content, promotion, and programming strategy of major players on YouTube. This week, we put entrepreneur and social media guru Gary Vaynerchuk through the wringer.
Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don't have to be Taylor Swift to generate views and engagement if you follow some simple advice.
Big brands have always known that creating authentic, emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact to produce better content.
Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.
Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?
'Through the Wringer' is a brand new series from VidiSEO that takes a deep-dive into the video programming and marketing strategy of major players on YouTube - from big-name brands, to top independent creators. This week, we put filmmaker Casey Neistat through the wringer, and he comes out pretty well.
The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.
'Through the Wringer' is a brand new video marketing series from VidiSEO that breaks down the YouTube strategy of major brands, and top independent creators. This week, we take a look at 'The Late Show with Stephen Colbert'.
Video plays a critical role in General Electric's mission to attract new audiences. The brand has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its story.
As part of our annual Video Marketing Survey, we want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. If you're part of a B2B marketing team, we'd love you to participate in this short, 25 question survey.
There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.