![How UCP WORK Charity Connects Their Story to YouTube [Interview]](http://www.reelseo.com/wp-content/uploads/2013/05/marty-kinrose-200x125.jpg "How UCP WORK Charity Connects Their Story to YouTube [Interview]")
The Starcount Social Star Awards are on May 23 and they're getting serious: YouTube stars help Jesse Heiman become a YouTube great through the "most epic montage ever montaged." You know it's on when the montage happens. Don't think for one moment it isn't on with a montage.
YouTube is tinkering with a new kind of shoppable ad system on the Tresemmé channel. The best part for me: you can actually stay on the channel while you watch videos. The products are in a sidebar and you don't ever get whisked away to another site until you're ready to buy.
YouTube One Channel has been available since March. Now, for all of you who hate the idea of change, you're changing anyway on June 5. No one will be special anymore come next month! And, rest assured, YouTube will likely change it again once you're used to it.
Chris Hadfield's "Space Oddity" highlights Fun Video Friday. But we have a ton more in store: ducks stop a police chase, Epic Meal Time reaches into their horror bag again with a Bacon Arachnid, and Abercrombie & Fitch get their just desserts.
Google wants their new VP9 codec to be royalty-free, but patent disputes could prevent that from happening. Meanwhile, VP9 is supposed to have double the image quality using half the compression of H.264. In other news: H.264 could be H.265 soon, so there's that.
User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.
Google's annual developer conference, the I/O, introduced a number of new features including a new video codec aimed at reducing bandwidth, a new cross platform 'all in one' video chat service and a music streaming rival to Spotify. Oh, and they also confirmed the latest YouTube stats.
![9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]](http://cdn4.reelstatic.com/wp-content/uploads/2013/05/viral-videos-150x100.jpg "9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]")
There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it's good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.
If you're on Dailymotion, the second-largest video-sharing site only to YouTube, you can create your own channel app that your fans can download to virtually any device. That gives people quick access to your channel wherever people might want to watch your videos.
Peanuts Worldwide, a new company that owns the rights to Charles Schultz's "Peanuts" comic strip, has signed Khoa Phan to create 12 "Peanuts" Vines as the company hopes to enter Charlie Brown and the gang back into public consciousness as a movie is planned for 2015.
You got an account in good standing? 1,000 subscribers? You're set up with SMS verification? You too can start Live Streaming YouTube in a few weeks. Right now, many creators should be able to see an "Enable" button that gets them closer to live nirvana (the state of being, obviously not the band).
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What's The Optimal Bitrate for Encoding YouTube Uploads?![9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]](http://cdn4.reelstatic.com/wp-content/uploads/2013/05/viral-videos-50x50.jpg "9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]")
9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]
![Why this Video Producer Doesn’t Really Like YouTube [OP-ED]](http://cdn.reelstatic.com/wp-content/uploads/2013/05/youtube-trash-50x50.jpg "Why this Video Producer Doesn’t Really Like YouTube [OP-ED]")
