• 300+ Hours of Video are Uploaded to YouTube Every Minute

    Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media. ...
  • A Brief History of Video Marketing on YouTube

    The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it. ...
  • Watch Time: A Guide to YouTube's Most Important Ranking Factor

    YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the ...
  • Reddit + Video: A Comprehensive Guide for Video Marketers

    Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popu...
  • 4 Free Keyword Research Tools Video Marketers Should Be Using

    YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy. ...

How-to Only See Videos From the YouTube Channels You Subscribe To

How to Only See Videos From the YouTube Channels You Subscribe To

If you are active on YouTube and watch a lot of content, the site will populate your signed-in home page with other recommended videos it thinks you will like. This amount of info can sometimes be a little overwhelming, so here's a quick fix to make the YouTube user experience more manageable.

300+ Hours of Video are Uploaded to YouTube Every Minute

300+ Hours of Video are Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?

5 Ways to Use Instagram's Hyperlapse for Video Marketing [Creators Tip #169]

5 Ways to Use Instagrams Hyperlapse for Video Marketing [Creators Tip #169]

Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos.

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

With just a few weeks left to the end of the year, a new report confirms the most shared video ads of 2014. It's no surprise to see Activia and Shakira at the top of the chart, with plenty of old favorites like 'First Kiss', and 'Devil Baby Attack' making an appearance too.

Bigger Is Not Always Better: The Value of Longtail YouTubers

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.

How-to Drive More Engagement With YouTube Comments [#TubeTalk #50]

How to Drive More Engagement With YouTube Comments [#TubeTalk #50]

In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.

Is YouTube Way Too Late to the Game with Music Key?

Is YouTube Way Too Late to the Game with Music Key?

Spotify and other services have been streaming music for a small subscription fee for many years. Now YouTube has entered the fray with Music Key. But is it too little and too late for the video giant to stake its claim in the streaming music provider industry?