Online Video & Video Marketing News, Tips, Trends, & Observations

SES San Jose 2009 Offers New Focus on Social Media & Video

Mark R Robertson   |   July 10, 2009   |   11934Commentshttp://www.reelseo.com/social-media-video-strategy-ses/11934/SES+San+Jose+2009+Offers+New+Focus+on+Social+Media+%26+Video2009-07-10+19%3A41%3A10Mark+R+Robertson

The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August,  Clickz, Google and YouTube will hold an event (no not for Christophor Rick’s Birthday…though it’s the same day) in conjunction with SES that will be focused entirely on Social Media and Video.

Kristin Kovner, the Industry Marketing Manager at YouTube, posted the following on the Youtube Biz Blog,

“We’re excited to be a part of this first-time ever event. SES is one of the best places for businesses to learn about search; now that YouTube has millions of searches each day, it’s only fitting that ClickZ and SES are expanding the agenda to include a full day dedicated to video and social media.”

What?  That is right, an entire day will be dedicated to Social Media and Video Strategies.  Yipee.  I’m going.

SanDisk Wants You to Make Mobile Video

Christophor Rick   |   July 10, 2009   |   11932Commentshttp://www.reelseo.com/sandisk-mobile-video-contest/11932/SanDisk+Wants+You+to+Make+Mobile+Video2009-07-10+17%3A28%3A44Christophor+Rick

Proving that their storage cards can stand up to the pressure of performing when dealing with video, Sandisk has unveiled their “60-second Mobile Phone Video Summer Contest”.

The Focus on Monetizing Online Video

Christophor Rick   |   July 9, 2009   |   11939Commentshttp://www.reelseo.com/focus-monetizing-online-video/11939/The+Focus+on+Monetizing+Online+Video2009-07-09+20%3A51%3A36Christophor+Rick

Gone are the day of just simply putting video online for fun (for the majority of us). Now it’s all about earning revenue or utilizing the video to push a product/brand. Sure it’s still in its infancy and we’ve got a lot of issues to resolve before it becomes totally mainstream, but just consider it like a ‘beta test,’ at least for now.

Online Video Viewing Trends

Christophor Rick   |   July 8, 2009   |   11880Commentshttp://www.reelseo.com/online-video-viewing-trends/11880/Online+Video+Viewing+Trends2009-07-08+15%3A52%3A36Christophor+Rick

Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.

Some Tips for Selling Online Video Advertising

Christophor Rick   |   July 8, 2009   |   11729Commentshttp://www.reelseo.com/selling-video-advertising/11729/Some+Tips+for+Selling+Online+Video+Advertising2009-07-08+15%3A34%3A48Christophor+Rick

So you have some video ad space you want to sell to some advertisers? Well here’s a quick list of ways to do just that…

Akamai Delivers Optimizied Video to iPhone

Mark R Robertson   |   July 8, 2009   |   11885Commentshttp://www.reelseo.com/akamai-delivers-optimizied-video-to-iphone/11885/Akamai+Delivers+Optimizied+Video+to+iPhone2009-07-08+08%3A07%3A30Mark+R+Robertson

The new iPhone 3GS means you’ve got a whole new slew of options in regards to video. Without Flash capabilities on the iPhone our options were extremely limited, but now Akamai is working to fix that problem.

Embedded Video Metrics – The Video Solution for SMBs?

Grant Crowell   |   July 7, 2009   |   11859Commentshttp://www.reelseo.com/wistia-video-sharing/11859/Embedded+Video+Metrics+%E2%80%93+The+Video+Solution+for+SMBs%3F2009-07-08+01%3A09%3A29Grant+Crowell

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.

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Podcast: Download

Intangible Values of Online Video – Beyond Monetization

Mark R Robertson   |   July 3, 2009   |   11568Commentshttp://www.reelseo.com/intangible-values/11568/Intangible+Values+of+Online+Video+-+Beyond+Monetization2009-07-03+22%3A19%3A47Mark+R+Robertson

D2DVD recently blogged about whether or not online video has some sort of value not based in money. While many of us equate popularity and views with value ,some of us might have forgotten about a great deal of other avenues that might be considered to have value for the creators. Sure retail sales tracking and ad revenue are valuable, but what else is there?

Web Video Marketing – 10 Common Marketing Mistakes

Mark R Robertson   |   July 3, 2009   |   11391Commentshttp://www.reelseo.com/web-video-marketing-mistakes/11391/Web+Video+Marketing+-+10+Common+Marketing+Mistakes2009-07-03+21%3A00%3A10Mark+R+Robertson

This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, “Ten Ways Marketers Drop the Ball in Video Marketing.”  Michael offers some advice as far as what not to do upon deploying a web video marketing project.  I thought it would be a good idea to summarize and elaborate a bit.

You’ve either made these mistakes in the past or seen others make them. Let hope that if you are a reader of ReelSEO, you aren’t making too many of these web video marketing mistakes

Digital Agencies and Client Challenges with Video – CIMA Recap

Grant Crowell   |   July 3, 2009   |   11637Commentshttp://www.reelseo.com/cima/11637/Digital+Agencies+and+Client+Challenges+with+Video+%E2%80%93+CIMA+Recap2009-07-03+15%3A28%3A05Grant+Crowell

I recently covered the Chicago Interactive Marketing Associations’ panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of video measurement towards client buy-in.