Chronicle's high view count for its various trailers online did not translate into a super-huge hit, but the movie performed well above expectations, as did the view-deprived Woman in Black. Those movies each made over $20 million last weekend and continued a winning streak for the Hollywood box office. The movies could not have been ...
I like analytics, analytics are cool. If they were a hat they'd be a fez, because fezzes are cool. If they were a piece of neck wear, they'd be a bow tie, because bow ties are cool, or at least that's what Doctor Who has to say about those clothing bits. What has all that ...
I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this week, one video stood tall above all the others as ...
On a recent trip to LA, I had a chance to talk to Sarah Penna, the co-founder of Big Frame. Big Frame is a YouTube management company, working with online video talent to grow their careers. They have over 30 channels, collectively bringing in an average of 87 million video views each month. We touched ...
Old Milwaukee Beer and Funny Or Die put Will Ferrell in a 30-second ad during the Super Bowl, only to seen in the North Platte, Nebraska market. No doubt, the move was made to buy a cheaper Super Bowl ad. But the unusual nature of the ad and Will Ferrell's involvement easily turned it into ...
Previously, I wrote an article discussing the benefits of a green screen video production. However, once you have determined that green screen is the way to go - how do you plan for it? Well, do not underestimate the importance of Pre-Production when shooting green screen. It's easy in the chaos of planning a shoot to overlook these ...
Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we still haven't quite found the direct route to what new ...
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details ...
One of the more frustrating aspects of our On Demand culture is that some of the best moments in sports history aren't available to watch on YouTube. I understand that there's a buck to be made in making those highlights available on a DVD or something, but as we all know, having it available at ...
According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations ...
Today we answer several of the questions you asked us during last week's Creator's Tip video, including suggestions for good background music for your videos, how to schedule your videos to automatically publish to YouTube at a certain date and time even if you're not a YouTube Partner, suggestions for setting up a home video ...
Vimeo announced their judging lineup today for the upcoming 2012 Vimeo Festival + Awards. The awards will be handed out across 13 different categories, with each category having a panel of three judges. And there are some pretty big names among the judges, including actor James Franco, actor Aziz Ansari, 2012 Oscar Nominee Lucy Walker, ...
