• Watch Time: A Guide to YouTube's #1 Ranking Factor

  • The Ultimate YouTube Video Description: A Reel How-To Guide

  • Using Copyrighted Music in Videos: When is it Legal?

    Copyright law can be a minefield to navigate, and many thousands of creators may not even be aware that they are in breach of the law by using copyrighted music in their videos. We take a look at the issues surrounding copyright, and how video creators can stay legal. ...
  • How Many Views Does a YouTube Video Get? Average Views by Category

    Do you know how many views a YouTube video gets on average? We took a look at 9 of the major categories and analyzed the average amount of views across each category. The numbers may surprise you, as will the affect that certain keywords in the title have on view count. ...
  • Working the Vertical: The Role of Logic and Emotion in Video Marketing

    Video marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy....
  • ReelSEO + Tubular = Fast-Forwarding Video Marketing Intelligence

    When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute -- versus more than 300 hours/min nowadays....

Autoplay is Now the Default on YouTube - and That's OK

Autoplay is Now the Default on YouTube   and Thats OK

YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.

How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

How to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.

The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the new Vimeo Playbook which offers some solid advice.

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.

A Guide to YouTube Interactive Cards ► Future of Annotations

A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising, fan funding, and merchandise they'd like them to see without detracting from the video they are watching.

How-to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]

How to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]

YouTube Analytics is an absolutely invaluable addition to any creator or video marketer's toolbox. In this week's TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.

How GoPro and ULTA Beauty Get Video Embedding Right

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.

Generate More Video Views With Facebook's Call-to-action Feature

Generate More Video Views With Facebooks Call to action Feature

Did you know you can guide users into watching a brand or campaign video with Facebook's free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.

McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

McDonald’s Our Food, Your Questions Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.