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Tracking video ad performance – Interview with Eyeblaster’s Amit Rahav

With increased demands by companies for better measurable results with their marketing and ad spending, online video is the fastest-growing of all the ad formats - making up an greatly-expanding portion of the ad spend ($775 million in the US alone in 2007 - up 89% from 2005 - according to eMarketer), and predictions by all major research agencies for continued, significant double-digit growth in the years ahead.

Grant Crowell recently interviewed Amit Rahav, VP of Marketing for video ad campaign solutions provider, Eyeblaster. Amit and Grant discuss Eyeblaster’s recent video metrics performance reports of their global ad data, their company’s best practices for online video analytics, and how keeping the user engaged with online video advertising will be a growing challenge for marketers in 2008.

New - Blinkx Private-Label Video Search Services

Video search engine blinkx is the latest video search platform to join the recent trend of video search engine companies who have launched private-label video search services and offerings (Truveo, Youtube, Pixsy, etc..).

The new service, dubbed “Red Label,” will allow other websites to utilize blinkx video search technology to provide a complete video search experience for their users.  The service is actually one that blinkx already offers to more than 40 current partners, like AOL, Lycos, and Looksmart.

80% of Internet PCs are Ready for HD Video

Just last week,  Flash Player senior product manager Justin Everett-Church announced on his blog the newest Flash Player penetration stats. According to the updated penetration stats, 81.7% (in mature markets) of internet connected PCs now have Flash Player 9.0.115.  As you may already know, the newest release of Flash player 9 brought the Flash Player cache for Flex framework caching, hardware-scaled full screen, multi-core rendering, and H.264/AAC HD video.

Google Adds Speech Recognition To Video Search

At  the Official Google Blog, Google announced the availability of a new speech recognition tool for video search.  This tool is limited in that it only searches through a set of political videos however it shows a good preview of things to come.  The Google Election Video Search Gadget was released in the form of a gadget that you can embed on your iGoogle homepage. I have embedded the gadget below so that you can see this functionality for yourself.  Here is the new tool:

Hi-Res, Self-Service Video Production for SMBs

Animoto, is a web-based application that, with the click of a button, produces videos using images and music that a user selects. Using their patent-pending Artificial Intelligence developed to think like an actual editor & director the service is aimed at consumers and businesses alike.

Your Information is Safe - Youtube Viacom Update

“…We are pleased to report that Viacom, MTV and other litigants have backed off their original demand for all users’ viewing histories and we will not be providing that information. Read the official legalese here.

75% of US Internet Users Watched Online Video in May

comScore, a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago.

Veoh Launches Behavioral Targeting for Online Video Ads

Veoh Networks ( www.veoh.com), the world’s most comprehensive Internet Television service, today announced the launch of a new behavioral targeting system that allows marketers to connect with Veoh viewers based on their video viewing passions and interests. The new system, which is currently in beta, combines video consumption, searching, browsing and community activity data from Veoh’s more than 28 million viewers to deliver branded ads and content to viewers across multiple lifestyle and interest categories.

New Mobile Video Apps for Apple’s iPhone 3G

Apple’s iPhone is changing the way we do, well, just about everything these days. With the release of the 3G version things are really heating up in the mobile market. The 3.5″ 480×320 pixel display makes for a great portable platform for video and with either 8GB or 16GB there is ample space to store a fair amount of it.. So it’s no wonder that applications are popping up for all sorts of interesting things to be done in regards to video. With the powerful processor, large screen and ample storage space the iPhone is a great platform for video, but what about apps?

Online Video Gets $8 Billion From Investors So Far

Michael Learmonth posted an article last week that outlines the amount of money that has been poured into online video companies and platforms for the last several years: