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Videos about Online Video, Marketing, Search, etc...

Have Patience, Viral Video Success Doesn’t Always Happen On Our Timetable

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If you’re anything like most of the video creators and marketing consultants I’ve met, you probably have a tendency to hope for big things from your latest viral offering almost as soon as you’ve uploaded.  You might even refresh the page regularly throughout the first few days, hoping to see the view count skyrocketing
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Samsung Hooks Up with BlinkBox for UK Video-on-Demand on Internet TVs

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So far this week from the IFA show in Berlin we have heard from Sony who is offering Music Unlimited (I am certain video will follow), and 3D video and tablet computers have dominated the scene. We have also heard from Apple this week and we know that Amazon is shopping around for content partners for a VOD subscription offering. Now Samsung, who now has an iPad competitor, is also going for the video-on-demand gusto with a new BlinkBox service application for its Internet@TV platform.
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10 Things To Consider When Choosing An Ecommerce Product Video Solution

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So, you’re thinking about adding product videos to your ecommerce site. Once you’ve made your decision you’ll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure out what you should be looking for, I’ve compiled the following list of points you should address in order to ensure that your video solution works for you.
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Build Your Own Brand – Seesmic Founder Loic Le Meur Offers 30-Part Video Series

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Loic Le Meur has had a pretty successful career as an Internet entrepreneur.  He was part of Ublog, which was bought by Six Apart, and he became the Vice President of Six Apart shortly thereafter.  Most recently, he founded and continues to run Seesmic. So when he decides to talk about educating people on building their online brand, it’s probably best to listen.
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International Video Production – Lessons Learned from Shooting Across Borders

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We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa to enter the country. But as a video producer, there is a whole other world of things to think about before boarding the plane…and obstacles to overcome once there.
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YouTube & Ridley Scott’s Life In A Day Project Releases Raw Submission Footage

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I’ve been following the Life in a Day project for some time now, because it’s incredibly fascinating to me.  The project—a joint venture between YouTube and Hollywood producer Ridley Scott—asked YouTube users to film upload footage of themselves going about their normal daily routine, and aims to use the submitted videos to create some kind of documentary film.
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Amazon Wants Your VOD Dollars, But Can It Sell Itself?

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Amazon has finally jumped head first into the video-on-demand pool after standing on the edge and dipping its toe in for what seemed like ever. The monstrous, global eRetailer have gone into the deep end and are swimming for gold. This will be another subscription-based service as opposed to its already long-standing on-demand rental service. The question is, who is going to greet them with a towel?
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Sony Returns To Digital Distribution For Music, Video Next?

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Sony, who have proven themselves incapable of properly delivering content to the masses on several occasions but finally hit it head on with the PlayStation Network (PSN), is going to give it another go. Anyone remember their Connect service? My point exactly.
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Google TV vs. Apple TV – A Side-By-Side Comparison – What’s What?

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Mark thought it would be cool to have a resource article about Google TV. I thought it would be cool to have one about the Apple TV (no, not really). So we compromised (or rather, I snuck off and wrote this instead). Instead of just limiting the scope of the article to one new TV product, I thought I would make it two in one since both Apple and Google are expected to announce new TV products soon.
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Viral Video vs. Episodic Video – Are They Mutually Exclusive?

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What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it’s the kind of thing I have to weigh in on.  In a piece entitled, “There, I said it: Screw Viral Videos,” Jim argues that the pursuit of viral success is dragging down the whole industry
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Tools For Improving Online Video Ad Viewership And Engagement

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Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they’re doing. For more details, check out this week’s New Media Minute.
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YouTube & E-Commerce – Does Uploading Product Videos To YouTube Cannibalize SEO?

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To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO’s Mark Robertson shares his thoughts about the “YouTube cannibalization theory,” and offers some valuable tips for “hosted and posted” video strategies.
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Google Makes A Push For Pay-Per-View Movie Streaming Service

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According to the Financial Times (free registration required), officials from Google and YouTube are in active negotiations with the major movie studios in Hollywood to develop a pay-per-view streaming movie service with a worldwide focus.  The films would be streaming—and not available for download—and would cost around $5 each.
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Cisco Buying ExtendMedia, Three Screen Content Platform + Networking

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Cisco knows the future of the Internet. They should, they build a lot of its infrastructure with super fast networking appliances. So it should be no surprise that they know the future of the Internet is video and are making moves to be there in full force. In fact, this is a brilliant move for them I think.
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YouTube Overhauls User Interface For Browsing Videos

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YouTube has rather quietly rolled out a new interface/design to the Browse section of the site, and it’s a pretty big improvement in my mind—but I’ve been known to complain about Browse before. 
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