• Watch Time: A Guide to YouTube's Most Important Ranking Factor

    YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the ...
  • Reddit + Video: A Comprehensive Guide for Video Marketers

    Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popu...
  • 4 Free Keyword Research Tools Video Marketers Should Be Using

    YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy. ...
  • Facebook Users Watch 1B Videos Per Day, 65% Via Mobile

    Facebook's drive to make video content an integral part of everyone's New Feeds is paying off handsomely as the site has reported that users of the social network watch an average of 1 billion videos per day. Video views have increased by an incredible 50% between May and Ju...
  • 33 Amazing YouTube Facts & Stats to Tweet & Share

    Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible...

How Activision is Crushing it with YouTube Influencers & Fans

How Activision is Crushing it with YouTube Influencers & Fans

Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.

Why Mobile Video is The New Makeup Counter for Generation C

Why Mobile Video is The New Makeup Counter for Generation C

Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics? We bring you the latest on how video is changing the way we search and shop.

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

We're all about YouTube Playlists on this week's ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube's number one ranking factor.

Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]

Digital Video Advertising Revenues Hit Record   $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it's Mobile that's on target to outgrow Search and banner advertising.

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?

Cosmetics Brands are Missing the YouTube Boat on Halloween

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.

JW Player on The Latest in Video Technology Innovations

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

Are you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.

Brands on YouTube: Cracking the Influencer Creator Market

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?