![How UCP WORK Charity Connects Their Story to YouTube [Interview]](http://www.reelseo.com/wp-content/uploads/2013/05/marty-kinrose-200x125.jpg "How UCP WORK Charity Connects Their Story to YouTube [Interview]")
Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.
There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.
Revision3 and Discovery are launching a new digital network called TestTube. It has all the types of shows you'd expect from the geeky/nerdy set that help us learn more about our world and maybe even laugh in the process.
You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.
Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.
![Three Professional Ways to Light Faces [ReelRebel #39]](http://cdn4.reelstatic.com/wp-content/uploads/2013/05/39-Lighting-Peoples-Faces-Thumbnail-No-Branding-150x100.jpg "Three Professional Ways to Light Faces [ReelRebel #39]")
You've probably heard of three-point lighting and you use it to perfection. However, if you want to really look pro, you can change the way your key light shines on your subjects' faces to create a desired dramatic or more flattering look. Introducing short, split, and butterfly lighting.
The Google+ page/YouTube channel integration has been in beta for about a month now, and YouTube is getting closer to opening it up to everyone. There will soon be an option for everyone to make the connection in the next few weeks.
YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to collaborate with a whole bunch of other vloggers around the world.
Dove's Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It's also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and really delivered the goods, and it's one of video's shining moments.
YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to maximize the features of YouTube's One Channel design.
How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way conversation on any device.
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Five Reasons Advertisers Should Adopt Interactive Pre-roll
