Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet.
YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.
YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.
March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the new Vimeo Playbook which offers some solid advice.
While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising, fan funding, and merchandise they'd like them to see without detracting from the video they are watching.
YouTube Analytics is an absolutely invaluable addition to any creator or video marketer's toolbox. In this week's TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.
We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
Did you know you can guide users into watching a brand or campaign video with Facebook's free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.