The second series of Netflix's award winning drama "House of Cards" is coming to the site on Valentine's Day 2014 but the release of YouTube's music and video subscription service has no such confirmation date. More on these and other stories of the day in online video from ReelSEO.
2013 Video Marketing Survey & Business Video Trends ReportA new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns. ...
The Top Video SEO Practices Used by Marketers in 2013 [Report]Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it's more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report....
Programmatic Video Ad Buying: A Nuts and Bolts GuideProgrammatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers. ...
82% Marketers Say Video Email Marketing is Effective [Survey]60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy. ...
Forget Views! Two Video Metrics That Really Matter, Especially for YouTubeIf you are running a video marketing campaign, view counts are a very ineffective way to measure how well your video is doing, especially on YouTube. We take a look at two metrics that you should be measuring your video content against....
Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
Thanksgiving may have been and gone but it still dominates this week's look at back at the best branded Vines of the last seven days. Lowe's gave us a disco dancing turkey (of course) but Dunkin' Donuts stole our hearts with a sugary Thanksgiving parade.
Facebook are desperate to roll out auto-play video ads on their desktop site but usability concerns have plagued the feature all year. Are they finally starting to test out the idea? There have been sightings in the wild, but with user generated content rather than branded ads.
Machinima, the top YouTube gaming network in the world with over 2 billion video views per month, have already used Poptent to create a very successful internal eBay marketing campaign and now they plan to extend that partnership to cover other projects.
The sharing of video ads across social networks like Facebook and Twitter has increased nearly 50x over the past 8 years. The top 3 ads of all time have a combined 14,591,333 million shares between them - can you guess what those ads are?
Netflix's first animated series is coming to the site on Christmas Eve and that Google Glass wearing driver pleads not guilty just like she said she would. More on these and other stories of the day from ReelSEO.
TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.
Vimeo may not be as big as YouTube but it's home to some amazing video content and we take a look at some of our favorites from last month including the making of The Bear and The Hare, the differences in language and accents across the States, and a retrospective on the JFK assassination.
The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.
Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO's 'Hump Day' is still holding strong after nearly 7 months in the charts.
The French High court takes action over video piracy, Nielsen and Comcast climb into bed over video advertising and Doritos gets nasty for Super Bowl. More on these and other stories of the day from ReelSEO.
50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.
In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.
Want to reach out to people and engage them with video? There are four basic personality types and understanding these and what makes them tick, can help guide you in the creation of the right content to appeal to at least one of them.