The following is a set of links to some of our more popular video SEO (VSEO, video search optimization – whatever you want to call it) tips, tutorials, guidelines, etc.... Everything from search engine MRSS feed and XML sitemap submission to YouTube optimization and more.
View my "Reel" SEO presentation with detailed tips on how-to market and how-to optimize YouTube video content. Learn how to maximize your YouTube video exposure and impact.
There is no doubt that YouTube supports a ton of web video content, but Google clearly understands that there is also a wealth of video content elsewhere on the web and it's in their best interest to find and index that content. Google video sitemaps are crucial to this effort.
Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production. And in online video production, there are really only two choices: self-produce, or hire a professional.
When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is no set standard
Mark and I are still putting the finishing touches on a video interview we hope to share very soon, and he noticed something interesting when uploading a test version to YouTube: The time limit has been increased. He was able to easily upload a 13-minute edit without any problems. A quick check of Google News revealed that, yes, YouTube has officially increased the time limit from 10 to 15 minutes.
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Last week there were reports that the Old Spice viral marketing campaign was a failure because sales had dropped 7%. I called shenanigans on that conclusion in a post you can read here. Now this week there’s a rash of stories about how the Old Spice campaign is a success because it has increased sales. Here we go again.
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We tend to write about video marketing, news, and tips. But every now and then it’s good to take a short break and just enjoy a fun video. And last night I stumbled upon a video that I just had to share. It had 8,000 views, having been uploaded on the 25th of this month. I made a note to share with you today, because the video is both hilarious and cute, and then I went to bed. This morning the video has over 35,000 views.
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I interview Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce. Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for Internet video based on how “viral” they may go, rather than understanding the psychological models for changing visitors’ (or customers’) behavior.
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comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.
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Copyright infringement is still one of the biggest headaches that video hosting sites deal with on a regular basis–you might have heard about a long legal battle that YouTube spent millions to win. Most video portals, like YouTube, have gone to great lengths to demonstrate a willingness and ability to help fight copyright infringement by their users.
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It’s not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us.
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Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands. Instead of focusing on inventing the next clothing item people want to buy , Zara built an advanced technology that can bias or push their entire clothing line production in blazing speed to meet what real customers are actually buying across the stores.
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Our own ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held in Seattle, Washington. We’ve included here Mark’s full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is all about optimizing e-commerce video for search as well as using YouTube (organic and paid) for e-commerce video.
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Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of the Earth with a so-called “amplified edition.”
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