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    Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

    Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.

    Facebook Content ID for Video is Coming, Addresses Freebooting

    The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
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    How Buzzfeed is Taking Over the World - One Video at a Time

    In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
    Gatorade Sweat it to Get it End Slate

    JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

    Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.

    Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]

    Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency for advice, and all video creators can benefit from the programming and optimization strategy tips.
    vine compilations taking off on facebook

    Why Vine Compilations are Killing it on Facebook

    Vine is the third most popular video platform in terms of views, but the micro-videos are also a huge hit on Facebook, as Vine aggregator pages upload the 6 second videos to their own fans.

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