Tracking video ad performance – Interview with Eyeblaster’s Amit Rahav
With increased demands by companies for better measurable results with their marketing and ad spending, online video is the fastest-growing of all the ad formats - making up an greatly-expanding portion of the ad spend ($775 million in the US alone in 2007 - up 89% from 2005 - according to eMarketer), and predictions by all major research agencies for continued, significant double-digit growth in the years ahead.
Grant Crowell recently interviewed Amit Rahav, VP of Marketing for video ad campaign solutions provider, Eyeblaster. Amit and Grant discuss Eyeblaster’s recent video metrics performance reports of their global ad data, their company’s best practices for online video analytics, and how keeping the user engaged with online video advertising will be a growing challenge for marketers in 2008.

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Just last week, Flash Player senior product manager Justin Everett-Church

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Apple’s iPhone is changing the way we do, well, just about everything these days. With the release of the 3G version things are really heating up in the mobile market. The 3.5″ 480×320 pixel display makes for a great portable platform for video and with either 8GB or 16GB there is ample space to store a fair amount of it.. So it’s no wonder that applications are popping up for all sorts of interesting things to be done in regards to video. With the powerful processor, large screen and ample storage space the iPhone is a great platform for video, but what about apps?
Michael Learmonth posted an 
