• ReelSEO + Tubular = Fast-Forwarding Video Marketing Intelligence

    When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute -- versus more than 300 hours/min nowadays....
  • Want Online Video Success in 2015? Then You Need to Get Social

    As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media...
  • The Ultimate YouTube Video Description: A Reel How-To Guide

    A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on ...
  • What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

    300+ hours of video are being uploaded to YouTube every minute. That's 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding against it, and for creators who want to be...
  • 300+ Hours of Video are Uploaded to YouTube Every Minute

    Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media. ...

Working the Vertical: The Role of Logic and Emotion in Video Marketing

Working the Vertical: The Role of Logic and Emotion in Video Marketing

Video marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy.

Can a Branded Video Truly Go Viral Without a Paid Distribution Strategy? [#TubeTalk 56]

Can a Branded Video Truly Go Viral Without a Paid Distribution Strategy? [#TubeTalk 56]

Can brands really map out a viral video strategy in 2015? And, can a video really go viral without some kind of paid distribution and marketing strategy? We discuss these questions and more, in this week's ReelSEO TubeTalk podcast.

The Introverted Video Marketer's Guide to Appearing on Camera [Creators Tip #176]

The Introverted Video Marketers Guide to Appearing on Camera [Creators Tip #176]

If you have an introverted personality, or are just very shy, appearing in front of a video camera can be a daunting prospect. But don't worry, we have 5 very valuable tips that should make your life on film that little bit easier.

5 Things You NEED to Know Before Creating Sponsored Video Content

5 Things You NEED to Know Before Creating Sponsored Video Content

Can sponsored content can ever really flourish on YouTube when so many viewers react so badly against it? Yes, absolutely! But it needs to be done right. Read our 5 top tips for creating the best type of endorsement videos.

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!

Video Production Tips: The Basics of Lighting And Camera Angles

Video Production Tips: The Basics of Lighting And Camera Angles

Getting the basic lighting and camera angles right in video production is absolutely essential if you want to create quality content. We take you through the basics that everyone should know.

When Does a Parody Video Become a Full-on Brand Attack?

When Does a Parody Video Become a Full on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Music, Minecraft, Movies: The Most Searched For Keywords on YouTube

Music, Minecraft, Movies: The Most Searched For Keywords on YouTube

YouTube has confirmed the most popular keyword searches on the site for 2014, and it's no surprise that 'music', and 'movies' appear in the top three. But did you know that 'Minecraft' is the second most popular search term on the video site?

How-to Create YouTube Playlists from YouTube Search Results [Creators Tip #175]

How to Create YouTube Playlists from YouTube Search Results [Creators Tip #175]

Did you know that you can create YouTube playlists directly from YouTube's own search results? This is such a handy feature for so many reasons. We show you how to do it in this week's Creator's Tip.

As The Internet Grows Bigger, What Do We Do About Video?

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?