![How UCP WORK Charity Connects Their Story to YouTube [Interview]](http://www.reelseo.com/wp-content/uploads/2013/05/marty-kinrose-200x125.jpg "How UCP WORK Charity Connects Their Story to YouTube [Interview]")
There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I'm sure there's some panic.
Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing. Develop skills to create an effective video strategy in business, and become aware of what the public is looking for in a compelling online video.
YouTube is announcing 100 hours of video uploaded every minute. It tells us that YouTube continues to grow and that's great. But more content being uploaded to YouTube means it will require more effort to get noticed, and you need to be prepared to do the work.
How can certain networks that are successful on cable figure out this YouTube thing? One way is to realize what kind of audience is on YouTube and go after them, rather than appealing to the same audience that watches the cable network. YouTube is all about direct relationships with consumers.
Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled - although Google's 'Cease & Desist' letter might hasten Microsoft's decision about whether to allow ads and prevent downloads. In other news, YouTube's 'Comedy Week' starts tonight - we can't wait!
The Starcount Social Star Awards are on May 23 and they're getting serious: YouTube stars help Jesse Heiman become a YouTube great through the "most epic montage ever montaged." You know it's on when the montage happens. Don't think for one moment it isn't on with a montage.
YouTube is tinkering with a new kind of shoppable ad system on the Tresemmé channel. The best part for me: you can actually stay on the channel while you watch videos. The products are in a sidebar and you don't ever get whisked away to another site until you're ready to buy.
YouTube One Channel has been available since March. Now, for all of you who hate the idea of change, you're changing anyway on June 5. No one will be special anymore come next month! And, rest assured, YouTube will likely change it again once you're used to it.
Chris Hadfield's "Space Oddity" highlights Fun Video Friday. But we have a ton more in store: ducks stop a police chase, Epic Meal Time reaches into their horror bag again with a Bacon Arachnid, and Abercrombie & Fitch get their just desserts.
Google wants their new VP9 codec to be royalty-free, but patent disputes could prevent that from happening. Meanwhile, VP9 is supposed to have double the image quality using half the compression of H.264. In other news: H.264 could be H.265 soon, so there's that.
User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.
What Is This 144p Stuff, YouTube?
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Cord-Cutting Has Hard Statistics Backing It Up Now
The New York Times Reminds Us of The Power of Good Acting
